Aaron Eddy

Senior Consultant

Aaron is an experienced management consultant and marketing professional with a diverse range of client experience in both the private and public sector, including end-to-end ownership of highly complex project initiatives for organizations operating in the technology, CPG, and telecom industries.

Before joining SBI, he spent more than four years in the strategy and operations practices of Deloitte Consulting and Sand Cherry Associates, where he facilitated corporate strategy, customer and marketing strategy, and business model transformation engagements.

Prior to consulting, Aaron was a regional brand marketing manager for Monster Energy Company, where he leveraged data-driven insights to develop and execute cross-channel brand marketing and sales initiatives. His region consistently achieved high single-digit year-over-year revenue growth to capture nearly 50% market share during his tenure.

Aaron delivers results by working closely with sales and marketing leaders to analyze and define business needs and providing actionable recommendations for aggressive revenue growth.


Past Experience

Deloitte – Strategy and Operations, Consultant

Sand Cherry Associates – Sales, Marketing, and Product Strategy, Consultant

Monster Energy Company – Regional Brank Marketing Manager 

University of Denver – MBA, Finance and Business Analytics
Colorado State University – BA, Marketing and Entrepreneurship

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