Brian Waters

Engagement Manager

Brian is a marketing and customer experience leader who has grown revenue, profit and satisfaction as a practitioner and consultant.

Prior to joining SBI, he built the new B2B marketing function at Hilton that generated over $30 million in revenue in one year.

Earlier in his career he held multiple roles at The Walt Disney Company including leading experience planning for a portfolio of attraction, resort, retail and dining concepts to yield higher per-guest spending and satisfaction. In addition, Brian led brand and revenue marketing programs that increased attendance and hotel room-nights.

Areas of particular expertise and focus include marketing strategy, campaign planning, lead generation and management, branding, content planning, segmentation, digital planning, product marketing, account based marketing and organizational design.

Past Experience

Vice President, Marketing & Sales, Peterson Companies

Senior Director, B2B Marketing, Hilton

Manager, Experience Planning & Development, Disney

Manager, Brand Marketing, Disney

Duke University, Masters of Business Administration
Florida State University, Bachelor of Science, Marketing

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