Martha Mathers joined SBI in 2021 as Head of Research, where she oversees all research activities and manages a team of researchers, content creators, and data analysts. SBI’s research capability focuses on sourcing innovative revenue growth approaches, synthesizing emergent trends in the marketplace, and assembling world-class benchmarking capabilities.
Prior to SBI, Martha held leadership roles within the Vista Equity Partners portfolio, leading product marketing, customer marketing, and content marketing engagements with Vista’s portfolio of market-leading software and technology companies and helping lead portfolio company Granicus to a successful exit through her leadership of Product Marketing and Demand Generation.
Martha also spent 10 years at CEB and then Gartner as a Managing Vice President, leading and delivering on Gartner’s strategy for its products serving F500 and Global 1000 CMOs with particular focus on marketing strategy and organizational design, content marketing, demand generation and sales enablement, product marketing, and B2B customer behavior and insights.
Martha lives in Falls Church, VA with her husband Dave, two daughters (Kaitlyn and Annabel), and labrador retrievers Rufus and Hazel. Outside of work, she loves spending time outdoors, hiking, running, and enjoying the DC area with her family.