Mike Hoffman

Chief Operating Officer

Mike Hoffman is the Chief Operating Officer of SBI. 

Mike is responsible for steering day-to-day operations at SBI by integrating the major functions of the business and aligning them with SBI’s corporate strategy. Since joining SBI in 2019, Mike has been pivotal in leading SBI’s business transformation for scaled growth and client success. As an experienced executive leader and former PE operating partner, he brings a demonstrated history of value creation through growth strategies. One of Mike’s biggest strengths is taking very complicated concepts and finding a way to communicate them effectively to lead teams to success.


Past Experience

Operating Partner – Marlin Equity and Francisco Partners
Chairman/Executive Chairman – True Office Learning, Allbridge, Serenova, Anexinet
Founder and CEO – inSelligent
EVP Sales – MXI
Global VP, Sales and Field Operations – NICE Systems, Witness Systems, PTC
Various interim CEO, COO, EVP roles within PE portfolio companies



University of Wisconsin – Computer Science
Lakeland University – BBA


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