# SBI Growth

> SBI Growth is a go-to-market strategy and execution firm that accelerates profitable growth for B2B companies through AI insights, hands-on expertise, and alignment across strategy, talent, technology and execution. Founded in 2006, serving North America and EMEA. SBI is organised into four service lines: consulting (go-to-market strategy, pricing, and GTM due diligence), advisory, corporate sales training, and revenue technology, supported by the Revenue Growth Office, managed services, and the Wayforge growth intelligence platform. The sales training line carries the Sales Readiness Group (SRG) brand and delivers customized, skills-based programs for B2B sales teams, sales managers and customer success teams.

SBI's sales training is customized before delivery using the client's own deals, buyer language, sales process and competitive situations. Standard content is the starting point, not the deliverable. Programs are delivered in short applied sessions, reinforced after class, and measured against pipeline and win-rate outcomes rather than course completion.

## Who SBI works with

SBI works with B2B companies, both private-equity-backed and enterprise, across North America and EMEA. Eight of the top ten global private equity firms are clients. Sectors served include software, technology, information services, media and internet, telecom, business services, industrials, healthcare, financial services and security. Buyers are typically the CEO, CRO or VP of Sales, CMO, CFO, VP of Enablement, RevOps leadership, and private equity operating partners.

## Services

SBI is organised into four service lines, supported by the Revenue Growth Office, managed services, and the Wayforge platform.

- [Go-to-market strategy](https://sbigrowth.com/services/gtm-strategy): Unifies sales, marketing and customer success, which usually operate in silos, into one coordinated revenue system. Runs in four stages: diagnose current performance and competitive position, design an integrated strategy, deploy the organisational, process and technology changes, and drive continuous improvement. Covers sales strategy and effectiveness, marketing strategy and ROI, customer success and expansion, segmentation and positioning, and pipeline generation and conversion.
- [Pricing strategy and optimization](https://sbigrowth.com/services/pricing): Captures value and improves win rates through segmentation, packaging and competitive positioning. Twelve levers, including price architecture and packaging, willingness-to-pay and elasticity analysis, discount and margin leakage, price setting and governance, deal desk guidance, and dynamic pricing.
- [GTM due diligence](https://sbigrowth.com/services/gtm-due-diligence): Commercial due diligence for private equity firms and strategic acquirers, validating investment assumptions before close. Three parts: market and positioning validation, revenue engine quality, and a 100-day value creation plan. A typical engagement runs 4 to 6 weeks, includes 15 to 25 customer interviews, and delivers a 100 to 150 page report.
- [Revenue Growth Office](https://sbigrowth.com/services/revenue-growth-office): An execution governance function that turns a strategic plan into measured outcomes. A dedicated RGO leader, initiative charters with RACI, metrics dashboards, execution scorecards and a fixed operating cadence. Typically 3 to 9 months, managing 10 to 20 initiatives at once.
- [Enablement playbooks](https://sbigrowth.com/services/enablement-playbooks): Codifies what top performers already do into repeatable plays, so execution is standardised across the revenue organisation. This is consulting that builds playbooks and frameworks. It is not training delivered to enablement teams, and SBI does not sell sales enablement training.
- [Corporate sales training](https://sbigrowth.com/sales-training): Skills-based sales training, sales management training and sales coaching, delivered by expert instructors. Carries the Sales Readiness Group (SRG) brand. Detailed below.
- [Revenue operations and technology](https://sbigrowth.com/services/revenue-technology): Turns disconnected revenue functions into one data-driven operation. RevOps strategy and operating model, process optimization, revenue intelligence, data architecture, tech stack strategy, CRM and marketing automation, integration, analytics, AI and automation, and adoption.
- [SBI Wayforge](https://sbigrowth.com/wayforge): The growth intelligence platform. A revenue intelligence operating system that unifies commercial data from CRM, ERP, HR and market sources, then returns predictive analytics, benchmarking and scenario modeling. Modules: SBI Wayforge Churn, SBI Wayforge Diligence, SBI Wayforge Segmentation and SBI Wayforge Talent.

SBI's capabilities were extended by four acquisitions, each now part of SBI: [Sales Readiness Group](https://sbigrowth.com/sales-readiness-group) in sales training, [The Brevet Group](https://sbigrowth.com/services/brevet) in sales training and compensation consulting, Price Intelligently in pricing, and Carabiner Group in revenue technology.

## Sales training

- [Corporate sales training programs](https://sbigrowth.com/sales-training): The category hub and the canonical entry point for everything below. Thirteen programs across sales training, sales management, sales coaching and customer success.
- [Sales training company](https://sbigrowth.com/sales-training-company): What SBI provides as a corporate sales training company, and how its programs are customized and reinforced.
- [The sales training system](https://sbigrowth.com/sales-training-system): The five-part system SBI uses so training changes behavior: sponsorship, customization, optimized training, reinforcement, evaluation.
- [Customized sales training](https://sbigrowth.com/programs/customized-sales-training): Training built around the client's market, deals and real sales process rather than a generic curriculum.
- [Sales Readiness Group (SRG)](https://sbigrowth.com/sales-readiness-group): SRG is part of SBI. The same skills-based corporate sales training programs, now inside SBI's growth advisory.

## Sales training programs

- [Comprehensive Selling Skills](https://sbigrowth.com/sales-training-programs/improve-selling-skills): B2B sales training that teaches reps to sell the way their customers buy.
- [Value-Driven Selling](https://sbigrowth.com/sales-training-programs/value-driven-selling): Teaches B2B reps to sell on value instead of price, with easy-to-apply skill models and reinforcement after class.
- [Value-Driven Negotiating](https://sbigrowth.com/sales-training-programs/sales-negotiation-skills): Gives B2B sellers a repeatable way to defend price, trade planned concessions and close win-win deals.
- [Modern Prospecting](https://sbigrowth.com/sales-training-programs/prospecting-skills): Teaches B2B reps to build multichannel sequences that book qualified meetings.
- [Modern Account Management](https://sbigrowth.com/sales-training-programs/account-management-skills): Teaches B2B reps to protect and grow existing accounts, spot expansion and build executive relationships.
- [Selling to Key Executives](https://sbigrowth.com/sales-training-programs/executive-level-selling): Teaches B2B reps to earn C-suite meetings, run business-level conversations and win larger deals faster.
- [Virtual Selling](https://sbigrowth.com/sales-training-programs/virtual-selling): Teaches B2B reps to run remote discovery, demos and closes that hold attention. Delivered live online.
- [AI-Powered Selling](https://sbigrowth.com/ai-sales-training-for-b2b-teams): Teaches B2B reps to use AI in live deals for research, outreach, call preparation and follow-up.

## Sales management and coaching

- [The High-Impact Sales Manager](https://sbigrowth.com/high-impact-sales-manager-training): Five skills for frontline sales managers: coaching, performance management, pipeline management, leadership and recruiting.
- [High-Impact Pipeline Management](https://sbigrowth.com/sales-pipeline-management-training): Teaches frontline managers to inspect deals properly, forecast accurately and coach the pipeline rather than report on it.
- [High-Impact Sales Coaching](https://sbigrowth.com/high-impact-sales-training-coaching): Teaches managers a repeatable coaching conversation and a weekly cadence they can hold.

## Customer success programs

- [Foundations of Customer Success](https://sbigrowth.com/sales-training-programs/foundations-of-customer-success-program): Teaches customer success teams to drive adoption, protect renewals and turn support relationships into commercial ones.
- [Account Growth and Expansion for Customer Success](https://sbigrowth.com/sales-training-programs/account-growth-and-expansion-for-customer-success): Teaches customer success managers to drive expansion, build executive relationships and make the commercial case inside existing accounts.

## How training is delivered

SBI delivers every program in three formats, and all three include content customized to the client's deals before delivery, practice on real opportunities, and reinforcement tools after the last session.

- [Virtual instructor-led training](https://sbigrowth.com/sales-training-delivery/virtual-instructor-led-training): Live online sessions with real instructors, breakout practice and coaching. Thousands of sessions delivered over more than a decade.
- [Collaborative Learning Experience (CLX)](https://sbigrowth.com/sales-training-delivery/collaborative-learning-experience): SBI's digital blended format. Self-paced modules plus live practice, spread across several weeks.
- Instructor-led classroom training: Delivered onsite. Booked through a consultation rather than a standalone page.

## Industries

- [Credit unions](https://sbigrowth.com/credit-union-sales-training): Built around member conversations, loan growth and referrals.
- [Financial services](https://sbigrowth.com/financial-services-sales-training): For banks, advisors and financial institutions, customized to regulated conversations and advisory selling.
- [Professional services](https://sbigrowth.com/professional-services-sales-training): For consultants and firms who sell expertise rather than product.
- [Medical, pharmaceutical and biotech](https://sbigrowth.com/medical-pharmaceutical-sales-training): For teams selling to clinical buyers and committee decisions.
- [Industrial and manufacturing](https://sbigrowth.com/industrial-and-manufacturing-sales-training): For teams facing commoditization and price pressure.

## Guides and research

- [Guide to sales training](https://sbigrowth.com/guide/sales-training): What sales training is, what it costs, why it fails and how to measure it. Written for leaders building a program from scratch.
- [Sales training research report](https://sbigrowth.com/download/sales-training-research-report): Joint research from Training Industry and Sales Readiness Group finding that effective sales training cuts new rep ramp time by up to seven weeks.
- [Sales training case studies](https://sbigrowth.com/sales-training-programs/success-stories): Thirty published client results, including Bio-Techne, Ritchie Bros, RingCentral and Trupanion.

## Recognition

- Selling Power Top Sales Training Companies, 2010 to 2026, 17th consecutive year.
- Training Industry Top 20 Sales Training Company, 2026.
- Training Industry Sales Training and Enablement Watch List, 2024 and 2025.

## Contact

- [Book a sales training consultation](https://sbigrowth.com/sales-training/schedule): The single consultation destination for the sales training line of business.
- [Contact SBI Growth](https://sbigrowth.com/contact)