Place the Right Bets for Sustainable Growth

Many leadership teams mistake cost containment for strategy. Cutting spend may balance the quarter, but it rarely builds the foundation for future growth. 

SBI’s Annual Planning framework shows that success comes from focus—selecting the few growth bets that create measurable impact, align resources, and build enterprise value over time. Quantifying time, effort, and return allows leaders to make tradeoffs based on facts, not intuition. 

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Cost containment is not a growth strategy.

Growth requires focus, conviction, and informed decision-making. 

This guide outlines how top-performing leadership teams:
  • Evaluate growth bets by time to realization, level of effort, and impact on enterprise value
  • Identify the three to five initiatives that will create the greatest commercial impact
  • Avoid reactive decisions that derail focus and erode momentum 

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