Growth Plans Aren’t Failing in Execution, They’re Failing in Design

Our latest report CEO Value Creation Pulse: Correcting and Avoiding Future Planning Miscues found that only 50% of CEOs are confident in their current 2025 plan. In other words, CEOs find themselves working with the wrong plan.

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Correcting planning mistakes today in response to market changes means faster revenue recovery now and in the future.

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Reveal the 4 planning moves outperformers use to design strategies that hit 2025–2026 revenue targets.

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Correct planning miscues insufficient planning to find new sources of growth across 2025

Many CEOs admit the challenge isn’t execution, but the plan itself. Confidence in execution is relatively strong (nearly 60%), but only half are confident in the plan. To close the gap, leaders are refocusing on base accounts, retention, and market penetration, while resetting expectations around where sellers spend time and which accounts to prioritize.

Speed future planning to respond to significant and lasting market changes

Market assumptions are shifting quickly. Roughly 70% of CEOs say their ICP, offering, and buying journey have evolved in the last 12–18 months, often substantially. That means leaders can’t “run the same play.” They must start 2026 planning earlier, with more discipline, to avoid being caught flat-footed.

Establish a significantly more quantitative and fact-based planning process 

Outperformers in 2025 were far more likely to begin with strategic bets, quantify market potential, prioritize accounts by propensity to buy, and validate willingness-to-pay. Three-quarters operated from a rigorous fact base compared to only half of underperformers. The lesson is clear: a porous fact base yields a porous plan 

Stay ahead of shifting markets with the latest insights and tools designed to help leadership teams adapt and grow.

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