How Growth Leaders Are Outperforming in a Stagnant Market

While most companies are stuck in neutral, a small group of “Rule of” Leaders are profitably outgrowing their peers. Discover the data-backed strategies that separate them. 

In today’s market, growth isn’t just harder, it’s more expensive. For every dollar companies spent on commercial operations in 2020, in 2025 they now spend $1.68.  Yet, revenue growth has slowed dramatically.

SBI’s latest analysis of 300 mid-market B2B companies reveals how a select few leaders have broken the stagnation cycle. These outperformers sustain profitability and growth by investing strategically, not simply spending more. 

You'll learn:

• Why “growth at all costs” has failed — and what profitable growth now requires.
  
  
• Four critical actions leaders are taking to stay ahead: 
  
  1. Move from AI experiments to strategic AI execution for market expansion. 
  2. Engineer pricing as a deliberate growth lever.
  3. Build a unified data foundation that accelerates confident decisions.
  4. Establish clear retention ownership across the customer lifecycle
     
     
• How to identify “Rule of” leadership behaviors that double growth yield on GTM spend.