Net Revenue Retention (NRR) is no longer a reliable growth engine for most companies. In fact, 58% of B2B organizations have seen NRR decline over the last two years, with average performance slipping from 110.8% to 107.2%. Even more telling: the share of companies posting “excellent” NRR above 115% has been cut in half.
This new SBI report unpacks the four specific practices that set high performers apart. These are the companies consistently delivering predictable, profitable growth inside their existing customer base.
You'll learn:
How leaders design their GTM model for retention and expansion
Why most companies miss the mark post-sale
Where to begin when NRR starts slipping
The report also explores Gross Revenue Retention (GRR), why it matters, why it’s rarely disclosed, and what it reveals about real retention performance.
Get the full report
Unpack the four specific practices that set high performers apart now.
