The difference between a strong annual plan and a stalled one often comes down to focus. 

Many leadership teams generate dozens of possible growth initiatives, but few have a disciplined process to evaluate and prioritize them. 

SBI’s Revenue Planning: Inventory and Place Bets guide helps executives move from idea overload to clarity. It shows how to systematically assess all potential growth levers, quantify tradeoffs, and select the few bets that deliver the highest commercial impact. 

Focus wins. Alignment accelerates. Discipline delivers results. 

Growth comes from making deliberate choices—not spreading effort thin.

This guide helps CEOs, CFOs, and commercial leaders:

• Evaluate all possible paths to growth and identify the levers that matter most
• Use data to assess time to realization, level of effort, and impact on enterprise value
• Prioritize 3–5 strategic bets that align teams, resources, and revenue targets