Most organizations recognize the importance of sales training, but few know how to design a program that truly changes performance. 

Sales Readiness Group (SRG), part of SBI, has been recognized by Selling Power as one of the Top Sales Training Companies for over a decade. This guide brings together decades of research, proven methodologies, and real-world insights to help leaders build high-impact training programs that drive measurable results. 

Great sales training doesn’t cost—it pays.

The difference between average and world-class performance starts with how you train.

This comprehensive guide answers the questions every sales leader should ask before launching or redesigning a training program:

• What makes sales training effective and why most programs fail
• How much to budget for training and what drives ROI
• What to include in your curriculum and how to measure impact