The First 90 Days of a GTM Executive: A Ramp-to-Impact Guide 

SBI research shows most new GTM executives take too long to establish traction. Boards, CEOs, and teams expect visible impact in weeks, not months. Yet too often, momentum is lost in long ramp periods.

The executives who win fast create clarity, deliver early wins, and prove their impact in the first 90 days.

This checklist outlines the priorities that shorten ramp time and accelerate outcomes:

• Establish Strategic Context Early
  In the first two weeks, successful leaders move quickly to understand growth strategy, customer segmentation, pricing posture, and current GTM performance. They also align with key stakeholders and surface unspoken expectations through targeted 1:1s.
  
  
• Deliver Early Wins
  Defining what success looks like in the first 30, 60, and 90 days sets the trajectory. Executives who target a few high-impact initiatives, such as improving forecast accuracy or reducing churn, send immediate signals of progress and focus.
  
  
• Operationalize Momentum
  By Month 3, the best leaders codify early wins into repeatable practices and scale them across teams. Transparent sharing of progress and lessons builds trust and establishes lasting credibility.