Four Strategic Tensions Facing CEOs in 2023

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Uncertain Times Call For Definitive Action

Lead With Confidence


A survey of CEOs and executive go-to-market executives shows their actions are contradicting their strategic intent as they enter 2023.  The contradiction is driven by a clear tension between managing expenses amid recession uncertainty, and appropriately timing the recovery to capture returning demand.

Four strategic tensions that appear in our surveying and conversations:

  • Protect margin, but growing commercial headcount
  • Keeping a focus on the long term, but deprioritizing new growth bets
  • Aiming to transform to more valuable revenue streams, but starving that transformation of resources
  • Prioritizing customer acquisition, but deprioritizing marketing spend

CEOs and their go-to-market leadership teams should take the time now to evaluate where their actions aren't matching their intent, and make the hard decisions required to reverse that situation.  Download the whitepaper to learn more about the tensions and SBI's recommended actions.


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