SRG had the privilege to witness the evolution of sales enablement at the SES Experience 2023. Marking our fifth year at the event, this edition was truly distinctive. Here are some highlights and a sneak peek into the paradigm shifts in the sales enablement arena as we move into 2024.
Our SRG team actively participated in the SES Experience 2023. The enlightenment from the keynote speeches, combined with lots of networking and our own personal journeys, gave us renewed insights into the sales enablement sector, arming us with knowledge for the upcoming year.
Established in 2016, the Revenue Enablement Society (formerly the Sales Enablement Society) is a premier nonprofit catering to enablement professionals. It brings together practitioners, researchers, educators, and collaborators, all focused on refining their expertise, sharing experiences, and learning from each other.
Though we have attended multiple SES conferences, the spirit of unity and mutual growth was unparalleled this year in San Diego. With the current pressures on sales and sales enablement teams, witnessing a robust support system and peers sharing invaluable knowledge, resources, and referrals was uplifting.
This edition heralded the SES’s transformation into the Revenue Enablement Society (RES). This transition reflects the broader objective of enhancing the entire revenue cycle, extending beyond just sales, and incorporating RevOps and RevTech for peak revenue performance.
Here are some of our key takeaways from the insightful sessions and discussions:
The inspiring keynotes also offered valuable perspectives. For example, Reina Salmon's talk on partnering with executives highlighted the importance of connecting enablement goals to the company vision.
The transition from SES to RES underscores the growing emphasis on a holistic approach to revenue enhancement. The dialogues revolving around RevOps and RevTech highlighted this need.
We returned from the conference armed with new strategies and energized about the future of revenue enablement. The passion of this global community was motivational. We look forward to being part of the evolution of RES in the coming year.