Trends and Insights to Drive Executive Planning
SBI’s quarterly survey of C-level executives revealed interesting trends on how companies are approaching value creation and go-to-market (GTM) strategies going into 2024. Demand is finally back on an incline, but market uncertainty is driving many CEOs to act with caution. Managing EBITDA continues to be a priority while companies invest in growth to be prepared to capture revenue opportunities. With such a challenging environment for GTM leadership, CEOs will be looking at their leaders with greater scrutiny to ensure that their teams are well-aligned and have what they need to perform optimally.