Research: Key Actions CMOs Need to Take Now to Drive Growth

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Get focused, take decisive action, and prioritize commercial productivity


  • CMOs aren't in sync with CEOs
  • Bullish attitudes place CMOs into reactive positions
  • CMOs need to initiate the challenging commercial conversations

SBI dug into the detail behind CEOs lack of confidence in their CMOs ability to drive commercial productivity through surveys and 1-on-1 interviews. The results of that research indicate a lack of alignment between CEOs' growth agendas and CMOs' commercial productivity. This report details how high-performing CMOs position themselves, strengthen and increase marketing productivity.


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