Get focused, take decisive action, and prioritize commercial productivity
CMOs aren't in sync with CEOs
Bullish attitudes place CMOs into reactive positions
CMOs need to initiate the challenging commercial conversations
SBI dug into the detail behind CEOs lack of confidence in their CMOs ability to drive commercial productivity through surveys and 1-on-1 interviews. The results of that research indicate a lack of alignment between CEOs' growth agendas and CMOs' commercial productivity. This report details how high-performing CMOs position themselves, strengthen and increase marketing productivity.
