Get focused, take decisive action, and prioritize commercial productivity
- CMOs aren't in sync with CEOs
- Bullish attitudes place CMOs into reactive positions
- CMOs need to initiate the challenging commercial conversations
SBI dug into the detail behind CEOs lack of confidence in their CMOs ability to drive commercial productivity through surveys and 1-on-1 interviews. The results of that research indicate a lack of alignment between CEOs' growth agendas and CMOs' commercial productivity. This report details how high-performing CMOs position themselves, strengthen and increase marketing productivity.
