Research: SBI Go-to-Market Imperatives for 2022

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Executive Summary


2022 promises continued disruption for CEOs and their teams: the continuation of the Great Resignation (our latest data shows no sign of a slow-down), an exploding commercial technology landscape, inflation, supply chain disruptions, and of course, Board and investor pressure to accelerate growth.

This SBI report provides a detailed look at six go-to-market imperatives that will position growth leaders for success and resilience in the year ahead, spanning talent engagement and retention, the use of commercial tech to improve sales productivity, and Marketing’s post pandemic evolution.


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