Go-to-Market Talent Challenges Threaten to Derrail Growth Initiatives

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An improving economic outlook for 2024 has most CEOs looking to capitalize on rising demand – 87% see accelerating growth as a core element of their value creation strategy. But for leaders to meet these growth goals, they need more than just a robust growth strategy; it hinges on having a go-to-market (GTM) team that can execute it effectively.

Here's what to look out for in this report:

  • Five business trends that could put growth ambitions at risk
  • A deep-dive into the data behind the most common GTM talent challenges
  • How sellers are falling behind changing buying dynamics

Read the full whitepaper to uncover valuable insights for your next winning growth strategy.


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