Finding momentum amid the uncertainty
Despite wavering demand, momentum is still possible in today’s market. SBI research shows that commercial momentum is not driven by industry trends, company size, or ownership structures. Instead, companies with high momentum have CEOs and go-to-market (GTM) leadership teams who operate with conviction. They are not overreacting with extreme cost measures; they are pursuing their next growth opportunities with deliberate intent. They are not scattered and misaligned; their leaders are synced, functioning at a high level, and investing intentionally in their commercial teams.