Revive Commercial Productivity By Easing Buying Friction

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Learn to overcome buyer factors that slow down commercial productivity


CEOs everywhere have been seeing flat or declining commercial productivity in recent quarters, but the issue isn’t necessarily to do with a lack of seller skill. Rather, sales teams are having a harder time getting through to increasingly cautious buyer teams. Overcoming today’s buyer trends requires sales teams to adopt a new approach—one aimed at gaining the buyer’s trust and easing friction throughout the buying journey. Read our latest research to discover:

  • Insights from 4 buyer trends that impact commercial productivity
  • Key findings and statistics from SBI’s recent buyer survey
  • Recommended actions to boost commercial productivity


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