Drive commercial productivity from the base
In planning for value creation in 2024, companies may still prefer cost-cutting to drive commercial productivity amidst uncertain markets. SBI research, however, shows immense commercial opportunity through margin expansion over rapid growth. By pursuing strategic bets, companies stand to benefit greatly from driving higher commercial productivity, which is still mostly untapped. A renewed focus on margin expansion over cost reduction creates confident, efficient, and productive companies, accelerating progress towards EBITDA targets.