Customer marketing can unlock substantial benefits to stabilize and drive growth.
However, with a customer marketing strategy comes the need to refine how your firm is modeling and refining customer engagement. It is here where the true potential of customer marketing is found. As sales cycles lengthen and new purchase decisions become subject to increased scrutiny, more revenue leaders are beginning to look towards their existing customer base for growth. Read the latest whitepaper to discover how you can unlock the potential of customer marketing.