Impactful Marketing Leadership: A CMO’s Guide to the First 100 Days
SBI’s years of experience in working with various executives to lead their companies to improve their go-to-market performance has helped us develop best practices and diagnostic tools to drive success in your role. This guide offers a detailed roadmap for new CMOs to quickly understand their new organization and how to enhance the value that Marketing brings to the company. Download the guide to discover:
- Methods and tools to assess and understand your organization and the present state of its marketing function
- Key considerations and questions that will help you develop an ideal marketing strategy for your company
- How to collaborate across GTM functions and enable Marketing to drive increased impact on revenue growth
