Let’s face it, most sales reps need to spend more time sales prospecting. In our experience sales reps avoid the sales prospecting process because they associate prospecting with cold calling, and calling ice cold leads is not a productive use of time.
In an ideal world, Marketing would provide Sales with an unlimited number of “sales-ready”, warm leads. Unfortunately, it rarely works out that way. Sooner or later, most sales reps run out of warm leads, and then they have to make cold calls.
So how can you make the sales prospecting process more productive for your team?
Remember that the purpose of prospecting is appointment setting, not selling. The actual sales dialogue begins at the first meeting; when the prospect has set aside sufficient time to have a productive conversation with you (as opposed to being caught off guard by your phone call), and you have had sufficient time to adequately prepare.
In order to get a prospect to agree to have a meeting, you must capture their interest. The best way to do this is to target your prospecting on prospects who are predisposed to having an interest in your solution. This means careful targeting of the right types of companies, decision-makers, and opportunities.
Here are some effective guidelines:
The best way to increase the time your team spends prospecting is to increase their odds for success. Precise targeting is a great first step.