Benchmarks to Help Pricing Leaders Move Beyond Intuition-Based Decisions
For this year’s State of SaaS Pricing Report, we surveyed 321 SaaS leaders who are responsible for or influence pricing. Findings in Part 2 reveal that 48% of SaaS leaders make critical decisions on intuition alone, leaving money on the table.
This report breaks down how pricing leaders approach 6 key areas, and recommendations to make informed pricing decisions.
Nearly half of SaaS leaders make critical pricing decisions based on intuition alone.
By taking a systematic approach to pricing decisions, companies can take full advantage of their pricing strategy and boost revenue performance.
Establish a Pricing Discipline Before You Need It
SMBs are 3x more likely than midmarket to never raise prices. When they do, SMBs are 61% more likely to implement price increases on an ad hoc basis, leaving money on the table and sending the wrong message to customers.
Replace reactive, ad hoc pricing with systematic, annual review cycles supported by data and customer outcomes.
