Churn & NRR Research

SaaS churn isn't random. It follows patterns by product usage, segment, pricing model, and GTM execution. SBI's research turns those patterns into actionable insight for leadership teams who need to protect NRR and valuation.

Featured Reports

Evidence-backed insights that help leadership teams understand where churn forms and how to engineer predictable NRR.

Engineering SaaS Account Growth: From Guesswork to Predictable Growth

What you'll learn:

  • The six usage patterns that determine renewal and expansion outcomes.
  • How AI and Growth Intelligence models can forecast churn with high accuracy, months in advance.
  • What "healthy" vs. "silent decay" really looks like in your telemetry data.
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Hidden Patterns to Unlock Breakout NRR Improvement

What you'll learn:

  • How 160 billion data points revealed behavior patterns with 90% predictive accuracy, improving NRR by 6% for at-risk accounts.
  • How disciplined annual planning helps leaders beat revenue targets by exposing churn as a leadership and process issue, not a technology problem.
  • Make pricing a growth lever: insights from 300+ SaaS pricing strategies that help leaders shape future outcomes and strengthen CEO confidence.
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2025 State of SaaS Pricing – Part 1

What you'll learn:

  • How common pricing and packaging decisions quietly increase churn.
  • Where discounting behavior erodes NRR.
  • How to align price with realized value to protect retention and expansion.
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2025 State of SaaS Pricing – Part 2

What you'll learn:

  • Advanced monetization strategies that support durable NRR.
  • Renewal and expansion patterns by pricing model.
  • Where leading SaaS firms are resetting pricing to match new usage realities.
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Use the Research Hub to brief your ELT or board on churn, NRR, and Growth Intelligence—and then move from insight to action with SBI advisory support.

Talk with SBI about applying these insights