Why SBI

Churn deflection is not a single project. It's a coordinated shift in how your organization reads signals, makes decisions, and executes across the base. SBI partners with CEOs, CFOs, CROs, COOs, CS leaders, RevOps, and PE operating partners to design and run that system.

Our Advisory Approach

We start with three questions:

Where is churn risk forming?

Why is it happening?

What should you do about it—by role, by segment, by product?

To answer them, we:

  • Ingest and synthesize signals across CRM, CS platforms, product telemetry, billing, support, and marketing.
  • Benchmark your patterns against SBI's Growth Intelligence library and industry peers.
  • Build an executive-ready view of churn and NRR risk that leadership can act on.

SBI Wayforge™ Churn – Growth Intelligence Behind the Scenes

SBI Wayforge™ Churn powers the advisory engagement with unified signals, clear explanations, and actionable insights.

Unified Signals

Unifies GTM signals into a single churn risk model.

Explains Why

Explains why each account is at risk, not just that it is red.

Role-Specific Actions

Supports SBI advisors in prescribing targeted, role-specific actions and sequences.

[Image: Screenshot or visualization of the Wayforge Churn platform showing unified signal dashboard with account health scores, risk factors, and recommended actions]

We position Wayforge Churn as the Growth Intelligence engine that makes your advisory work stick and scale—not a standalone tool you're left to operationalize alone.

What This Delivers

With SBI, clients see measurable improvements in churn, predictability, and confidence:

Reduced Churn

Reduced churn and stronger churn deflection within upcoming renewal cycles.

Greater Predictability

Greater renewal and expansion predictability, improving forecast accuracy.

Clearer NRR Narratives

Clearer NRR narratives for boards and investors.

Repeatable System

A repeatable system for managing retention risk—not just a one-time fix.

[Image: Before/after comparison showing NRR improvement metrics, reduced churn rates, and improved forecast accuracy - with visual charts and graphs]

If churn has become a board-level concern in your business, you don't need another dashboard. You need an operating model for reading and acting on signals.