CEO Value Creation Pulse: Accelerating Growth with Artificial Intelligence

AI’s potential seen more as driving productivity gains than delivering cost savings.

• CEOs cite the potential for productivity gains as high more often than gains from expense reduction.
• Nearly 70% expect productivity gains that will allow for redirecting commercial team energies into revenue generation.

Progress to date has been limited, but scaling happens fast.

• Fully half or more of CEOs have done nothing more than explore options when it comes to implementing AI in go-to-market.
• Those who do experiment are able to quickly scale those efforts into larger-scale implementation.

Use cases and mindsets are holding organizations back.

• More than half of CEOs (53%) rate a learning mindset among the general employee population as a significant constraint to gaining value from AI.
• A similar portion (52%) rate a lack of clear uses cases specific to their organization as a significant constraint.

Shifting from ideas to plans in 2025. 

• Nearly 60% expect to develop a strategic plan for artificial intelligence in the next twelve months.

• 56% expect to build an AI application road map, and to adopt metrics for evaluating the ROI of AI investment.