CEO Value Creation Pulse: Accelerating Growth with Artificial Intelligence

SBI surveyed 120 CEOs and commercial leaders as part of its quarterly pulse of market trends, growth strategies, execution successes and performance gaps.

2025_Q1_CEOPulseSBI

 

 

Research Report

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Driving Operating Efficiency with AI

CEOs are entering 2025 with cautious optimism, bolstered by demand momentum and a strong 2024 for many. At the same time, they see both external risks and a continuing strain on commercial efficiency as potential weights on 2025 performance. To improve commercial efficiency, reduce risk, and boost overall performance, CEOs are beginning to treat artificial intelligence as a strategic imperative in 2025, rather than simply an area for experimentation.

AI’s potential seen more as driving productivity gains than delivering cost savings.
  • CEOs cite the potential for productivity gains as high more often than gains from expense reduction.
  • Nearly 70% expect productivity gains that will allow for redirecting commercial team energies into revenue generation.

Progress to date has been limited, but scaling happens fast.
  • Fully half or more of CEOs have done nothing more than explore options when it comes to implementing AI in go-to-market.
  • Those who do experiment are able to quickly scale those efforts into larger-scale implementation.

 

Use cases and mindsets are holding organizations back.
  • More than half of CEOs (53%) rate a learning mindset among the general employee population as a significant constraint to gaining value from AI.
  • A similar portion (52%) rate a lack of clear uses cases specific to their organization as a significant constraint.

 

Shifting from ideas to plans in 2025. 

  • Nearly 60% expect to develop a strategic plan for artificial intelligence in the next twelve months.

  • 56% expect to build an AI application road map, and to adopt metrics for evaluating the ROI of AI investment.

 

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