94% of SaaS Leaders Now Rethink Pricing Annually—Are You Keeping Up?

State of B2B SaaS Pricing Benchmarks 2024

In a significant shift, 94% of B2B SaaS pricing leaders now update their pricing and packaging at least annually, with nearly 40% doing so quarterly. This proactive approach reflects a strategic response to a post-inflation economy, emphasizing the importance of value-based pricing and customer segmentation to drive growth and maintain competitiveness.

5 Key Takeaways from the SaaS Pricing Benchmarks Report:

1. Accelerated Pricing Updates: Discover why 94% of B2B SaaS companies are revising pricing annually or more frequently, and how this impacts customer retention and revenue growth.

2. Value-Based Pricing Dominates: Learn how leading SaaS companies are leveraging value-based pricing models to align with customer needs and maximize profitability.

3. The Rise of Segmentation: Understand the growing importance of advanced customer segmentation in tailoring pricing strategies and driving adoption.

4. Global Pricing Insights: Gain insight into regional pricing trends, including disparities in SaaS pricing strategies across North America, Europe, and Asia-Pacific.

5. Pricing and Growth Correlation: Uncover how agile pricing strategies are directly linked to higher growth rates and improved market competitiveness.

Download the State of B2B SaaS Pricing Benchmarks Report.