PANEL REPLAY

Maximizing Sales Training ROI With Effective Change Management

A discussion about how to reimagine sales training and improve sales team performance using proven change management principles.

Training sales teams to sell through a challenging economy is a top priority for many organizations today. Unfortunately, many sales leaders report low ROIs from their training initiatives. A common problem with many sales training initiatives is that they don’t drive actual behavior change—and participants typically forget much of what they learned shortly after the training.