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Maximizing Sales Training ROI With Effective Change Management

A discussion about how to reimagine sales training and improve sales team performance using proven change management principles.

Training sales teams to sell through a challenging economy is a top priority for many organizations today. Unfortunately, many sales leaders report low ROIs from their training initiatives. A common problem with many sales training initiatives is that they don’t drive actual behavior change—and participants typically forget much of what they learned shortly after the training.

In this session, you'll learn:

  • Today’s top sales training challenges
  • How sales training is changing
  • Leveraging change management to improve training ROI
  • Measuring training outcomes and behavior change

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