Assessment, Segmentation & Planning

Your revenue growth strategy sets the entire direction for the company’s go-to-market approach. Market leaders draw insights from competitors and customers to choose their markets and differentiators. We help you assess, segment and plan your strategy, approach and tactics to set up your marketing and sales teams for success.

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Assessment, Segmentation & Planning Solutions

Market Segmentation

Understand and segment your markets to triangulate buyer needs, your differentiation and competitor gaps.

Account Segmentation

Identify which accounts are most likely to buy, when and how... and then approach them accordingly.

Buyer Segmentation

Identify how organizations and individuals make buy decisions to pursue them effectively and efficiently.

GTM Coverage & Routes to Market

Align your strategy, as well as market and sales approaches, with buyer realities and behavior.

Revenue Growth Assessment

Assess and benchmark marketing, sales, customer experience, packaging/pricing vs. best practices.

Revenue Growth Plan

Identify and organize the people, processes and other resources to execute your growth strategy.

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