Companies saw greater disruption to their businesses in the last two years than any time in recent history, upending their GTM plans, accelerating bets on long-term opportunities, and creating the need to serve buyers and manage their teams differently.
The next 18 months are pivotal and will be a period of separation. CEOs must take the learnings from the last 18 months and apply them forward. Those who do will emerge as winners; those who don’t will continue to
lag the competition.