Big Ideas for Growth

Winning in 2022

Companies saw greater disruption to their businesses in the last two years than any time in recent history, upending their GTM plans, accelerating bets on long-term opportunities, and creating the need to serve buyers and manage their teams differently.

The next 18 months are pivotal and will be a period of separation. CEOs must take the learnings from the last 18 months and apply them forward. Those who do will emerge as winners; those who don’t will continue to
lag the competition.