ACCOUNT MANAGEMENT TRAINING FOR B2B COMPANIES

Modern Account Management™

Provide your sales team with the skills, tactics, and tools to grow account revenue.

Growing business in existing accounts is critical to achieving long-term sales success.

Many sales professionals take a reactive approach to managing their accounts, often missing significant growth opportunities.

Modern Account Management provides sales professionals with the skills, tools, and strategies they need to increase revenue in existing accounts. Participants learn how to deepen relationships within accounts, identify growth and expansion opportunities, conduct effective customer business reviews, secure renewals, and grow account revenue.

Your Sales Team Will Learn How to:

Use account management process to grow, expand, and retain key accounts.
Conduct effective account research to prioritize accounts and identify growth opportunities.
Pinpoint decision maker's roles, influencers, and priorities.
Deepen relationships within the account.
Develop an account strategy and execution plan to grow business.
Conduct productive customer value review meetings.
Manage difficult conversations.

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Busy sales teams benefit from flexible delivery formats

Virtual Instructor-Led Training

Our live online workshops feature highly engaging facilitators, limited class sizes, and many interactions, such as video, chats, polls, exercises, breakout room activities, role plays, and group discussions.

Instructor-Led Training

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

Digital Blended Learning

SRG’s Collaborative Learning Experience (CLX) digital training platform is the answer for sales organizations that need engaging, scalable, and customizable training.

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

New skills turn into lasting habits because reinforcement is built-in

Modern Account Management includes job aids, tools, and post-training reinforcement to ensure real-world skills application and adoption.

Instead of getting info that's forgotten after a few weeks, our Modern Account Management helps you create lasting behavioral change that measurably improves sales performance.

What Our Clients are Saying

"SRG is easy to work with and very responsive. They took the time to understand our business and training priorities, and their customization process was very efficient."

"During our training, you could see how involved our team was – they were really working hard at it. And that is exactly what we were looking for."

"SRG was very willing to incorporate our sales process into the training based on the unique nature of our solutions and how they are sold."

When results matter, work with us.

Leading sales organizations across industries trust us to train their sales teams because they know the Sales Readiness Group (SRG) is an industry-leading sales training company.

Our skills-based training programs produce sustainable behavior change. That’s why we’ve ranked on SellingPower Magazine’s Top Sales Training Companies list for over a decade.

We’ve trained teams in multiple industries, including Life Sciences, Technology, Financial Services, Professional Services, and Manufacturing.

SRG Selling Power - Top Sales Training Companies 2024

Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn them into top performers.

Schedule a sales training consultation. We'll contact you within 24 hours (or on the following business day).