Navigating the sales process of business solutions is not for the uninitiated. With decades of experience in technology sales, the SBI team determines the optimal pathways to acquiring and retaining satisfied software customers.


Chosen by Leading Industry Players

Creating Growth for Software Leaders


Gain clarity on why buyers adopt new technology with a selling strategy created from customer interviews, market research, and competitive analysis.


Sellers are guided to a deeper understanding of the customer's business from SBI's technology and market knowledge.


Stay ahead of a constantly evolving marketplace by keeping pace with the rapid emergence of new technologies and intense competition.

Take command of your business


The SBI team continues to find inventive, instructive and innovative ways to help us continue to drive growth for our company. Their expertise has been indispensable.
PE-backed Software Company

1 / 3

Our work,
our guarantee


TIBCO evolved its GTM strategy over a period of three years with seven acquisitions yet saw a negative growth rate.

Estimated revenue uplift

After rapid acquisitions, symplr’s sellers struggled to perform consistently in selling across the company’s wide portfolio.

Estimated revenue uplift

Our team is built
from experience

our people
  • Partners

    Former GTM practitioners who have held C-suite positions at some of the world’s largest companies. A trusted partner in your value creation journey.

  • Growth Advisors

    Through the SBI Pro advisory service, Growth Advisors are available to provide unbiased, expert insights based on your specific GTM challenges.

  • Engagement Managers

    GTM experts managing the day-to-day ensuring that client objectives and SBI deliverables are aligned at every moment for remarkable outcomes.

  • Consultants

    Work side-by-side in the room with your team assessing, guiding, and executing on your biggest growth bets.

Every need requires a
unique approach

SBI services complement each other, providing a comprehensive solution tailored to the client's growth stage.

Strategy Consulting

Not just theory – proven practice. Our GTM experts architect value creation plans focused on your unique business needs, and anchored by their own real-world experience within your industry.

Advisory Services

We’re coaches, but we’re also team players. Our advisors work alongside your team to learn from them, but also to provide our own insights, tools and rigorous methodologies to drive growth.

Sales Training

Our talent productivity group can help role out the updated operating rhythm.

If you haven’t identify your needs, we can guide you