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Comprehensive Selling Skills™

Give sales professionals across your organization a complete selling framework, essential skills, and practical tools to proactively create new opportunities and close more profitable deals.


The market is changing, making B2B sales skills more important than ever before

New competitors are popping up every single day. Customers now have access to unlimited sources of information.

Likeability, relationships, and industry knowledge used to be enough to do well.

That’s not the case anymore. If you want to build a high-performing sales organization in an increasingly competitive market, you need a custom sales training solution and your team has to change the way they sell.

So, what’s the difference between B2B sellers who struggle and those who succeed?

  • Instead of pushing customers to buy, high-performing reps align their sales process with the way customers prefer to purchase.
  • Instead of selling products, high-performing sellers promote solutions to customer problems.
  • Instead of relying on discounting tactics, high-performing reps sell on value to counteract price resistance and protect profit margins.
  • Instead of waiting on inbound orders, high-performing sellers proactively create new opportunities with new and existing clients.
  • Instead of letting opportunities go stale, high-performing reps masterfully help clients make better, more informed decisions.

Yes, selling skills are essential. However, sales training alone isn’t enough to boost your sales performance. This is what’s missing:

Few companies consider their training programs effective at improving sales performance.

Despite making significant investments in training, they’re left with a team that’s no better at selling.

That’s because effective sales training is a process, not a one-time event.

To turn new skills into lasting habits that produce results, you need a complete system that’s purposely designed to create true behavioral change for your sales team.

That’s why leading B2B sales organizations partner with the Sales Readiness Group for their corporate sales training.

Enable your sales team to sell the way your customers buy

....with selling skills training that actually sticks

Comprehensive Selling Skills™ is a consultative sales training program that provides sales professionals with the critical skills they need to become high performers. This program is built on the premise that buying decisions always involve two sides – your customer’s purchase process and your sales process – and trains sales professionals to apply the appropriate selling skills and techniques to advance customers through their purchase process.

The Comprehensive Selling Skills training program will benefit sales professionals, including account executives, account managers, inside sales representatives, and other professionals with sales responsibilities.


Your team gets proven techniques and tools to improve selling skills across your entire organization

In our Comprehensive Selling Skills training program, your team will learn to identify the 5-stage Purchase Process customers go through when making purchasing decisions. Your team will also learn to apply the appropriate B2B selling skills and techniques at each stage of the corresponding Sales Process to close more business.

Your sales professionals will learn how to...

  • Get more qualified appointments
  • Improve win rates
  • Increase influence with buyers
  • Create buyer motivation to take action
  • Deliver compelling sales presentations
  • Differentiate solutions from the competition
  • Overcome challenging objections that block sales
  • Consistently gain commitment
  • Identify seller power sources in a sales negotiation
  • Avoid discounting


Busy sales teams benefit from flexible delivery formats

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

Content is customized, so the training is highly relevant for real-work challenges

"What really stood out is that they were able to speak our lingo and understand our business before we even signed a contract.” — Audi Cathcart, Lingraphica

Unlike disappointing off-the-shelf or "canned" trainings, we tailor the curriculum to your business needs and your unique sales culture to provide the best sales training for your organization.

Get personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges.

Easy-to-use skill models make new skills effortless to apply and adopt in the field

“I learned things I can actually use in my daily sales work.”Wencor Group

Our customized sales training programs are skills-based, not theoretical, so your salespeople get practical tools they can apply immediately. Practical, easy-to-use skills models let your salespeople refresh and reinforce key selling skills before, during, and after customer interactions.

New skills turn into lasting habits because reinforcement is built-in

Effective training is a process, not a one-time event. Our selling skills training program includes post-training reinforcement sessions, job aids, and tools to ensure real-world skills application and adoption.

Instead of getting info that's forgotten after a few weeks, our customized sales training programs help you create lasting behavioral change that measurably improves sales performance.

The results are in.

"The best training I've attended in 20 years of sales.”

We know nothing’s worse than being bored to tears for 7 hours straight. Not only is this
training effective, it's also engaging. Your salespeople will go into the field feeling energized,
excited, and inspired to put new skills into action.

See why participants consistently give this program 5 stars.
Click below to schedule a program consultation:


The training works too

After working with SRG...

The Wencor Group saw an almost immediate increase in the average value per customer order.

“SRG’s sales training curriculum aligned with our needs to transition our sales organization from a product sale to a solution sale. SRG created customized examples, exercises, and role-plays that captured real-world selling situations across our diverse business units. The skills learned are fundamentally enhancing the way we interact with customers. We saw an almost immediate increase in the average value per customer order. Most importantly, we are aligned with our leadership and executing on our sales strategy.”

— Bert Trantham, Wencor Group

A MEDTOX division grew its annual revenue by 243% over the previous year.

“What I found the most appealing about SRG is how they took the time on the front-end to figure out the specific challenges that we were coming up against in the market and made recommendations on how to hone our message to resonate better with our client base. I definitely feel like this training gave our reps more confidence, language to utilize, and stronger fact-finding skills. They’re better at identifying needs and presenting the available solutions bringing value to our clients. It absolutely impacted our sales growth.”

— Tom Monette, MEDTOX


If you have a large sales organization, an internal training department, or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Comprehensive Selling Skills training program, including how to facilitate the program virtually.

When results matter, work with us

Leading sales organizations across industries trust us to train their sales teams because they know the Sales Readiness Group (SRG) is an industry-leading sales training company.

Our skills-based training programs produce sustainable behavior change. That’s why we’ve ranked on SellingPower Magazine’s Top Sales Training Companies list for over a decade.

We’ve trained teams in multiple industries, including Life Sciences, Technology, Financial Services, Professional Services, and Manufacturing.

SRG Selling Power - Top Sales Training Companies 2024

Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn them into top performers.

Schedule a sales training consultation. We'll contact you within 24 hours (or on the following business day).


Fill the form or call 800-490-0715 to schedule a consultation: