When your market is mature and hypercompetitive, standing still is the fastest way to fall behind. In this episode, SBI Managing Director Ray Makela speaks with Bart Freedman, Vice President of Sales at Biamp, about what it takes to evolve a sales organization that was successful but no longer competitive. 

Buyers weren’t interested in product demos anymore. They wanted to talk about outcomes. To stay ahead, Biamp rebuilt how their global team sells, learns, and improves. Through customized training, embedded tools, and SBI’s Collaborative Learning Experience (CLX) platform, Biamp created lasting behavior change — and saw a 30% lift in seller confidence. 

Tune in as Ray and Bart unpack how Biamp’s transformation turned sales training into a growth system built for scale. 

Key Talking Points:

•  How Biamp shifted from product demos to value conversations

• Why facilitator experience determines training success

• How the CLX platform drove global engagement and adoption

• What made tools stick in daily sales rhythms

• Why treating enablement as a system—not a sprint—fuels sustained growth 

In this episode of the SBI Growth Podcast, Mike Hoffman, CEO of SBI, sits down with Dom Colasante, CEO of 2X, to explore how GTM leaders are balancing human expertise and AI to navigate uncertainty, drive growth, and redefine productivity.   

They unpack how buyer behavior, metrics, and leadership expectations are changing and why, despite the rise of automation, human judgment and operational innovation still determine who wins in the market.   

Key Talking Points:

• Why growth remains the ultimate cure for uncertainty in volatile markets.  
• How AI accelerates decision-making but still needs human wisdom to act effectively.  
• Why traditional KPIs mislead performance visibility and what new success metrics matter.   

In this episode of the Sales Readiness Podcast, SBI Managing Partner Tony Ericson sits down with Nicole Rogas, President of RevSpring, to discuss how GTM leaders can shorten ramp time and accelerate impact in their first 90 days.

They explore why traditional onboarding and ramp periods are too slow, the proven patterns that set high-performing executives apart, and how AI is emerging as a critical driver for faster context, sharper decisions, and early wins.

Key Takeaways:

• Why long ramp times delay growth and undermine executive credibility.
• How top GTM leaders secure early wins that drive measurable impact.
• What role does AI play in accelerating onboarding and shortening time-to-impact?

In the latest episode of the Sales Readiness Podcast, our host Ray Makela, SBI’s Managing Director of Talent Development, is joined by Charlie Dorrier, Director of Training at SBI, to explore the gap between building playbooks and using them to drive results.  

They dive into recent research on manager enablement, the pitfalls that cause playbooks to fail, and the tactics top-organizations are using to drive real change.  

Key Takeaways:

• A well-designed playbook without enablement is just noise.

• Executive sponsorship is essential for adoption and impact. 

• AI presents an opportunity to deliver playbook insights directly into the sellers workflow.