Podcast
Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
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Episode 22:
The Role of AI in IT and Business
- Featuring Mike Hoffman & Sudhakar Ramakrishna
- 7 Jan 25
- 25 min espisode
Key Talking Points:
- AI integration and its role in Go-to-Market Strategies
- Talent Management and how AI has developed better talent for companies
- Challenges in commercial efficiency and productivity since the pandemic
Episode 21:
Solving Problems with Product-Market Fit
- Featuring Mike Hoffman & Lisa Johnston
- 29 Oct 24
- 26 min espisode
Key Talking Points:
• Where to start in dealing with problems in product-market fit
• How should Sales, Marketing, and Product Management work together
• Warning signs in poor GTM alignment that CEOs should look out for
Episode 20:
Boosting Commercial Efficiency with Customer Success Management and AI
- Featuring Mike Hoffman & Nick Mehta
- 28 Oct 24
- 26 min espisode
Key Talking Points:
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The role of customer success in driving commercial efficiency at Gainsight
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AI's transformative impact on customer interactions.
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How CEO’s can reevaluate business strategies for enhanced efficiency.
Episode 19:
How to Build a Successful Carve-out
- Featuring Mike Hoffman & Jeff Williams
- 20 Aug 24
- 29 min espisode
Key Talking Points:
• The three key focal points for starting out in a carve-out
• How understanding the operating model helps you make the right investments
• Ways to effectively drive ROI on go-to-market spend
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