Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Filter by Industries

Episode 12:
Marketing as a Key Revenue Driver

  • Featuring Mike Hoffman & Jeff Pedowitz
  • 20 Feb 24
  • 33 min espisode

Key Talking Points:

• Marketing as a cost-center vs. revenue generator
• Key dependencies to effective marketing
• How to design a holistic campaign model with sales functions

Episode 11:
Talent at the Center of Growth - Part #2

  • Featuring Mike Hoffman & Nick Toman
  • 6 Feb 24
  • 17 min espisode

Key Talking Points:

• The importance of identifying the right competencies in top sales talent
• Insights on what to look for in recruiting effective sales talent
• How sales talent should use Generative AI to learn about prospects

Episode 10:
Talent at the Center of Growth - Part #1

  • Featuring Mike Hoffman & Nick Toman
  • 30 Jan 24
  • 22 min espisode

Key talking points:

• The critical role of talent in driving growth and value creation
• How the sales role has evolved from the Great Depression
• What to look for in new talent, and who to potentially let go

Episode 9:
Reinventing Sales with AI

  • Featuring Ray Makela & Alfred Ojukwu
  • 16 Jan 24
  • 39 min espisode

Key Talking Points:

• How AI makes the human element more crucial in sales
• Accelerate trust building with intelligent and informed information
• What a diverse team can do to drive organizational growth

Page

1 / 3

What’s next?

  • Air Date

    Guest

    Abstract

Want to join us?

Be our guest and join the discussions on how to create Go-To-Market value and accelerate growth.

Get in touch