Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode 16:
Bouncing Back to Growth

  • Featuring Mike Hoffman & Jeff Kiesel
  • 9 Jul 24
  • 19 min espisode

Key talking points:

• How effective segmentation drives predictable growth
• Why being more direct in client communications can speed up deals
• What sales processes are needed to help raise commercial productivity

Episode 15:
Getting It Right as a Second CEO

  • Featuring Mike Hoffman & Matt Sharrers
  • 18 Jun 24
  • 26 min espisode

Key Talking Points:

• How second CEOs differ from founder CEOs
• Why second CEOs can help a company scale better
• The right time for founder CEOs to make way for a new CEO

Episode 14:
The CEO’s Guide to Resilient Revenue Streams - Part #2

  • Featuring Mike Hoffman & Chris Cabrera
  • 14 May 24
  • 16 min espisode

Key talking points:

• Why sales reps game the compensation system
• How to capture more value from customer renewals
• Aligning CEO and board expectations of growth versus value

Episode 13:
The CEO’s Guide to Resilient Revenue Streams - Part #1

  • Featuring Mike Hoffman & Chris Cabrera
  • 7 May 24
  • 24 min espisode

Key talking points:

• Risks of solely focusing on achieving a high valuation
• Navigating the pendulum scenario of growth versus profitability
• How sales leaders can unintentionally hinder their talent’s success

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What’s next?

  • Air Date

    Guest

    Abstract

  • Jul 23

    Mike Hoffman & Tom Ryan

  • Aug 6

    Mike Hoffman & Jerry Kent

Want to join us?

Be our guest and join the discussions on how to create Go-To-Market value and accelerate growth.