Embedding Customer Success into GTM: Where Strategy Meets Execution 

In this episode of the Sales Readiness Podcast, our host Ray Makela, SBI’s Managing Director of Talent Development, is joined by Christina Brady, CEO and Co-Founder of Luster.ai to explore why traditional sales training often falls short and how a data-driven approach can transform outcomes. The two dive into how AI and predictive analytics are setting a new standard for sales effectiveness.   

Key Takeaways:

• Relying on lagging KPIs like quota attainment is no longer enough to drive performance.

• Practical strategies for building a scalable, customized program that delivers measurable outcomes. 

• How to uncover skill gaps by using predictive proficiency measurement tools. 

Featuring: