Meet the Team Driving Revenue Growth Excellence
Leadership
Tony Erickson
Sr. Partner
Tony works at the intersection of strategy, leadership, and growth execution. He partners with executives to rethink how their organizations go to market, from structure and capabilities to culture and decision-making. Anthony brings a thoughtful, human approach to transformation, helping teams build momentum while navigating change.
Eric Estrella
Sr. Partner
Eric is a trusted advisor to growth-minded leaders navigating complex go-to-market challenges. He specializes in aligning strategy, process, and talent to improve execution across the revenue engine. Eric is valued for his ability to simplify complexity and help teams make smarter decisions grounded in real performance data.
Scott Gruher
President, SBI Growth Advisory
Scott leads SBI client delivery with a deep background in revenue growth, commercial strategy, and building high-performing teams. He is known for turning complex GTM challenges into clear, workable plans that accelerate results.
Tracy Hansen
Chief Marketing Officer
Tracy is SBI’s CMO and the architect behind the firm’s Growth Intelligence brand. She brings twenty years of GTM leadership experience and works with clients to translate strategy into marketing that drives measurable revenue impact.
Andy Hastings
SVP, Revenue Operations
Mike Hoffman
Chief Executive Officer
Mike is the CEO of SBI and a long-time operator who helps GTM leaders see what is really driving performance. He brings decades of experience advising CEOs and boards, pairing sharp commercial instincts with a practical view of how companies grow.
Alicia Lee
Chief Business Officer
Alicia drives business operations and growth initiatives across SBI. She blends operational excellence with a calm, decisive style that keeps the firm focused, aligned, and moving forward with purpose.
Kristin MacCarthy
Chief Financial Officer
Kristin leads SBI’s finance and business operations. She combines financial discipline with a strong understanding of how GTM investments create long-term enterprise value. She is the steady force behind SBI’s growth.
Nick Toman
Chief Strategy and Product Officer
Nick guides SBI’s strategy and product innovation, including the evolution of SBI Wayforge™. His career spans research, advisory, and executive leadership. He brings a rare mix of academic rigor and real-world GTM insight.
Andrew Urteaga
Sr. Partner
Drew is a growth and go-to-market leader who works with executive teams to translate strategy into execution. He partners closely with CEOs, CROs, and operators to clarify where growth is really coming from and how to organize teams, coverage, and resources to capture it. Drew brings a pragmatic, data-driven approach that helps organizations move faster with confidence.
Chad Wittenborn
Chief People Officer
Chad leads SBI’s talent practice with a focus on building modern, data-aware commercial teams. He has spent his career matching organizations with the leaders and capabilities they need to grow with confidence.
Partners
Gregg Blatt
Partner
Katherine Evans
Partner
Jamie Halpin
Partner
Jonathan Holston
Partner
Ethan Radoff
Partner
John Staples
Sr. Partner
Brian Stearns
Partner
Andrew Worzella
Partner
Senior Leaders
Patrick Doran
Managing Director, Pricing
Charlie Dorrier
Managing Director, Sales Training
Rick Karlton
SVP, Account Management and Advisory Services
Seamus Ruiz-Earle
Managing Director, RevTech
Isaac Silverman
SVP, Platforms and AI
Board Members
Lisa Johnston
Chief Marketing Officer, Auctane
Lisa is a modern CMO who blends customer insight, brand strategy, and operational rigor to drive growth at scale. She is recognized for building marketing engines that create demand, strengthen loyalty, and move the business forward.
John Josif
VP, CIP Capital
John supports CIP Capital’s investment strategy with a focus on growth-stage companies. He brings a data-driven approach to sourcing, diligence, and value creation, helping management teams navigate the next phase of expansion.
Scott Marden
Managing Partner, CIP Capital
Scott is a seasoned investor with a sharp eye for technology and business services. He partners closely with leadership teams to scale companies with disciplined strategy, strong fundamentals, and a clear path to value creation.
Matt Sharrers
Executive Chairman, Founder ETJ
Jake Silverman
Chief Executive Officer, Kroll
Jake leads Kroll with a global perspective shaped by years of guiding companies through risk, transformation, and growth. He is known for bringing calm clarity to complex situations and building resilient organizations.