Private Equity Value Creation Through
GTM Excellence

Accelerate portfolio company value creation with proven go-to-market strategies. We help PE firms and portfolio companies drive organic growth, improve EBITDA, and maximize exit multiples through GTM due diligence and operational value creation.

The value creation imperative.

Private equity firms face increasing pressure to drive organic growth in portfolio companies. Multiple arbitrage is fading, requiring operational value creation through revenue optimization. Success demands systematic approaches to commercial excellence-assessing GTM capabilities during diligence, implementing rapid improvements post-close, and building scalable growth engines that command premium exit valuations.

PE Challenges

  • Multiple compression

    Financial engineering alone no longer drives returns.

  • Organic growth pressure

    Need to demonstrate revenue growth to exit at premium multiples.

  • Time constraints
    Limited hold periods require rapid value creation.
  • Capability gaps
    Portfolio companies often lack commercial excellence capabilities.

How We Help

  • GTM diligence
    Assess GTM capabilities and identify growth opportunities pre-deal.
  • 100-day plans
    Implement rapid GTM improvements in first 100 days post-close.
  • Revenue acceleration
    Drive organic growth through sales, marketing, and pricing
  • Exit positioning
    Build GTM capabilities that maximize exit valuations.

Private Equity Market Dynamics

60% of Value Creation Now Comes from Organic Growth. In today’s market, valuation premiums go to firms who can drive consistent, efficient revenue growth not just cost cutting or M&A. But the challenge is real to unlock growth.

52%
Flat or declining commercial productivity

CEOs report flat or declining commercial productivity despite high growth expectations

12%
Longer Deal Cycles

Deal cycles are taking longer due to internal buyer friction

47%
Not Execution Ready

Less than half of GTM teams are considered "execution-ready" at investment

75%
Misaligned at Top

3 out of 4 growth leaders say talent misalignment is the top execution barrier in year one post-deal

PE Value Creation Stories

The following scenario reflects real-world results, anonymized and synthesized from multiple engagements across the portfolio company landscape.

Post-Acquisition Growth Acceleration

Challenge

A PE firm acquired a B2B SaaS company with flat growth and needed to demonstrate momentum quickly to support the investment thesis and future fundraising.

Solution

We implemented a 100-day plan including ICP refinement, sales process optimization, demand generation improvements, pricing changes, and customer success buildout.

Outcome

ARR growth accelerated from 8% to 42% annually, sales productivity doubled, NRR improved from 95% to 118%, and the company raised Series B at 2.3x higher valuation.

GTM Due Diligence Value

Challenge

A PE firm was evaluating a professional services acquisition but had concerns about revenue quality, customer concentration, and scalability of the business model.

Solution

We conducted GTM due diligence including customer interviews, win/loss analysis, competitive assessment, GTM capability evaluation, and growth opportunity quantification.

Outcome

Identified $12M in at-risk revenue and $35M in addressable growth opportunities, enabling price renegotiation of $18M and clear 100-day value creation roadmap.

Portfolio Company Transformation

Challenge

A manufacturing portfolio company had strong products but weak commercial capabilities, limiting growth to 3% annually despite 15% market growth.

Solution

We redesigned the sales organization, implemented channel management, built inside sales capabilities, optimized pricing, and created aftermarket revenue programs.

Outcome

Revenue growth accelerated to 23% annually, EBITDA margins improved 9 points, aftermarket revenue grew from 12% to 31% of total, positioning for premium exit.

Multi-Platform Value Creation

Challenge

A PE firm had 8 B2B software portfolio companies with similar GTM challenges but no systematic approach to drive improvements across the portfolio.

Solution

We created a commercial excellence playbook, implemented standardized metrics, built a portfolio-wide best practice sharing program, and provided hands-on support to each company.

Outcome

Portfolio companies achieved average 34% ARR growth (vs. 12% baseline), NRR improved to 115% average, and exit valuations increased 1.8x above initial projections.

PE Value Creation Expertise

Insights from advisors who understand private equity value creation.
eric-estrella-headshot-600x600@2x

Eric Estrella

Sr. Partner, Private Equity

GTM due diligence is not an expense-it's an investment in better deal execution and value creation. Firms that systematically invest in rigorous GTM diligence avoid costly mistakes and enter with clear value creation roadmaps ready to execute.
Read about GTM Diligence
brian-stearns-headshot-600x600@2x

Brian Stearns

Partner, Private Equity Practice

The first 100 days post-acquisition are the most valuable period in a PE hold cycle. Companies that execute disciplined 100-day plans achieve 2-3x better revenue growth in year one compared to those that delay action.
Read about 100-day execution
gabriel-mathews-headshot-600x600@2x

Gabrielle Mathews

VP, Private Equity Practice

PE firms that systematically build commercial capabilities across portfolios generate 3-4x better fund returns than those leaving it to individual companies. Portfolio transformation isn't overhead-it's the operating system for superior value creation.
Read about portfolio transformation

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