Return on GTM Calculator

Calculate your Return on Go-To-Market investment using the proven formula: RoGTM = Trailing 12 Month Bookings / Trailing 12 Month GTM Investment

Input Your Metrics

Step 1: Trailing 12 Month Bookings

Enter your total bookings from the last 12 months

Total revenue booked in the last 12 months

Step 2: GTM Investment

Enter your total GTM spend OR break it down by category

If you know your total GTM spend, enter it here

OR break it down by category below

Any other GTM-related investments

Step 3: Unit Economics (Optional)

Help us provide more detailed recommendations

Average cost to acquire a customer

Expected lifetime revenue per customer

Your RoGTM Score

0x

Return on GTM

Bookings / GTM Investment

Performance

Good

CLTV:CAC

5:1

Key Metrics

Total GTM Investment$0
Bookings$0
RoGTM Multiple0x

Analysis & Recommendations

Recommended Next Steps

Industry Benchmarks

Excellent RoGTM:5x+
Good RoGTM:3-5x
Fair RoGTM:2-3x
Poor RoGTM:<2x

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