Software Scale with Precision

Accelerate your software company's growth with data-driven go-to-market strategies. We help SaaS, enterprise software, and platform companies optimize revenue operations, scale efficiently, and achieve sustainable ARR growth.

The SaaS growth equation.

Software companies face intense pressure to demonstrate efficient growth. The era of growth-at-any-cost is over-investors demand Rule of 40 performance, improving CAC ratios, and predictable revenue engines. Success requires balancing rapid expansion with capital efficiency while optimizing every stage of the customer lifecycle.

Industry Challenges

  • CAC inflation

    Rising acquisition costs compress margins and extend payback periods.

  • Churn pressure

    Customer retention challenges impact net revenue retention and valuation.

  • Go-to-market efficiency
    Inefficient GTM motions drain resources without driving growth.
  • Market saturation
    Intensifying competition in mature categories makes differentiation critical.

How We Help

  • ICP precision
    Data-driven segmentation that identifies highest-value customer profiles.
  • Revenue engine optimization
    Systematic approaches to improve efficiency across marketing, sales, and CS.
  • Packaging & pricing
    Strategic monetization models that maximize ACV and expansion revenue.
  • Expansion playbooks
    Systematic customer success programs that drive net revenue retention.

Software Market Dynamics

Key metrics defining the software industry landscape.

$1.4T
Global Software Market

Enterprise software spending by 2030

118%
Median NRR

For top-quartile SaaS companies

18.5%
Market Growth

SaaS CAGR through 2028

40
The rule of 40 remains the benchmark through 2030

Target: Growth + Margin = 40%

Software Growth Stories

Real transformations from B2B SaaS, enterprise software, and platform companies.

SaaS Efficiency Breakthrough

Challenge

A Series B SaaS company had healthy ARR growth but deteriorating unit economics, with CAC payback extending from 14 to 22 months.

Solution

We rebuilt their ICP, optimized sales territories, implemented lead scoring, redesigned pricing tiers, and created customer success playbooks focused on expansion.

Outcome

CAC payback improved to 11 months, sales cycle decreased 38%, NRR increased from 102% to 127%, and Rule of 40 improved from 18 to 52.

Enterprise Software Scale-Up

Challenge

An enterprise software vendor struggled to scale beyond founder-led selling, with inconsistent deal execution and long sales cycles.

Solution

We designed a repeatable sales methodology, created account-based playbooks, trained sales teams on value selling, and implemented sales enablement infrastructure.

Outcome

Sales team productivity doubled, win rates improved from 22% to 41%, average deal size increased 67%, and revenue scaled 3.1x in 18 months.

Churn Reduction & Expansion

Challenge

A vertical SaaS platform had strong new logo acquisition but suffered from 28% gross churn, limiting net revenue retention and valuation.

Solution

We implemented customer health scoring, created risk mitigation playbooks, designed expansion motion frameworks, and trained CS teams on value realization.

Outcome

Gross churn decreased to 9%, expansion revenue grew from 12% to 34% of total ARR, and NRR improved from 86% to 118%.

GTM Model Transformation

Challenge

A B2B platform company needed to transition from high-touch sales to a product-led growth motion to improve efficiency and scale.

Solution

We designed a hybrid GTM model, created self-serve onboarding flows, implemented product-qualified lead scoring, and built inside sales playbooks for expansion.

Outcome

Customer acquisition costs decreased 62%, time-to-value improved 5x, free-to-paid conversion reached 18%, and overall growth accelerated.

Software Industry Expertise

Insights from advisors who understand the unique dynamics of software company growth.
mike-hoffman-headshot-600x600@2x

Mike Hoffman

CEO, SBI Growth Advisory

Software companies that optimize for capital efficiency while maintaining growth velocity build sustainable competitive moats and command premium valuations.
Read CEO insights
john-staples-headshot-600x600@2x

John Staples

Sr. Partner, Talent Practice Lead

The best software companies treat their go-to-market as a product-continuously testing, iterating, and optimizing every component of the revenue engine.
Read CRO playbooks
isaac-silverman

Isaac Silverman

CTO

AI transforms software GTM by enabling hyper-personalization at scale, predictive churn prevention, and intelligent lead scoring that drives conversion.
Learn about SBI Wayforge™

Ready to Optimize Your
Software Revenue Engine?

Schedule a Consultation Explore Our Approach