Our Story
Our Mission
Our Vision
Our Purpose
Our Journey
From our founding to today, we've consistently pushed the boundaries of what's possible in revenue growth and go-to-market excellence.
The Beginning
SBI was founded with a singular mission: to help companies achieve breakthrough sales performance through data-driven insights and proven methodologies. Starting as a research-focused consultancy, we pioneered the study of what makes sales organizations truly effective.
Sales Benchmark Index
We launched the Sales Benchmark Index, creating the industry's most comprehensive database of sales performance metrics. This innovation allowed companies to compare their performance against peers and identify improvement opportunities with unprecedented precision.
Published Market Leading Books
SBI published both Marking Your Number and Topgrading for Sales.
Expand Beyond Sales
Recognizing that sales effectiveness is only one piece of the puzzle, we expanded our focus to encompass the entire go-to-market function-integrating marketing, customer success, and revenue operations into a holistic framework.
Launch Private Equity Practice
SBI Growth Advisory launches it's Private Equity practice, include the Private Equity Help Desk to serve our growing PE-based clientele.
Contributes to The Challenger Sale
Nick Toman, our Chief Product Officer co-wrote "The Challenger Sale," which revolutionized how B2B companies approach customer engagement. This work became one of the most influential sales philosophies of the decade.
Unveil RGM
SBI brings the Revenue Growth Model to the market and changes how businesses think about building growth engines.
Expand Globally
We expanded our operations internationally, bringing our methodologies and insights to companies across Europe, Asia, and Latin America. Our global perspective deepened our understanding of diverse markets and go-to-market challenges.
Establish Centers of Excellence
SBI established four practices around Marketing, Talent, RevOps and Pricing to further deepen its offerings and capabilities in support of client needs
Partner with Private Equity
CIP Capital partnered with SBI, enabling accelerated investment in research, technology, and talent. This partnership allowed us to serve mid-market and enterprise clients with even greater depth and scale.
Transform to a Remote-First Business
We embraced a remote-first operating model, expanding our ability to attract top talent nationwide and serve clients with unmatched flexibility. This transformation proved to be a competitive advantage during a period of global change.
Launch SBI Pro
SBI launched SBI Pro to equip Go-To-Market leaders with essential resources to outpace the competition even during market volatility and competing demands to scale back expenses and grow faster.
Expand Commercial Productivity
SBI Growth Advisory acquired Sales Readiness Group (SRG), an industry-leading sales training company. SRG provides customized, skills-based training programs that produce sustainable behavior change.
Boost Pricing Offerings
To enhance its pricing practice, provide deeper data insights, and offer more robust, data-backed pricing models to clients SBI acquired Pricing Intelligently.
Enhance RevOps Capabilities
SBI Growth Advisory acquired Carabiner Group and its flexible, technology-agnostic approach to revenue operations (RevOps), SBI strengthens its ability to provide end-to-end growth solutions for clients spanning strategy, execution, training, and digital integration.
Introduce SBI Wayforge™
In 2025 we officially launched SBI Wayforge™, our AI-powered growth intelligence platform that brings machine learning and predictive insights to go-to-market operations. This technology enables clients to make data-driven decisions at unprecedented speed and scale.
The Next Chapter
SBI Growth Advisory stands as the leading go-to-market consulting firm, having driven over $5 billion in revenue impact for 500+ companies. We continue to innovate, combining human expertise with AI-enabled insights to help companies achieve sustained, profitable growth.
Our Impact Today
What Drives Us
At our core, we believe that companies succeed when they combine three elements: strategic clarity about where to compete and how to win, operational excellence in executing go-to-market processes, and talented teams equipped with the skills and tools to deliver results. This belief shapes everything we do-from our research to our client engagements to how we develop our own people.
We're not satisfied with incremental improvements. We push clients to rethink assumptions, challenge conventional wisdom, and pursue transformational change. And we hold ourselves to the same standard-constantly innovating, learning, and evolving to deliver greater value.
The next chapter of our story is being written right now. As artificial intelligence transforms how companies generate revenue, we're at the forefront-combining human expertise with machine intelligence to help clients navigate complexity and accelerate growth.
We're excited about what's ahead, and we invite you to be part of our journey-whether as a client, team member, or partner.