Business Services Growth Without Limits

Transform your business services firm into a scalable growth engine. We help business services organizations optimize client acquisition, delivery excellence, and profitable expansion through proven go-to-market strategies.

The services paradox.

Business services firms face a unique challenge: growth depends on people, yet scaling people is expensive and unpredictable. Success requires balancing utilization, retention, and margin-while competing in increasingly commoditized markets. The firms that win are those who systematize growth, not just scale headcount.

Industry Challenges

  • Talent dependency
    Revenue tied to individual expertise and capacity constraints.
  • Margin pressure
    Competing on price while maintaining profitability and quality.
  • Utilization balance
    Optimizing billable hours without burning out your team.
  • Market saturation
    Differentiating in crowded, commoditized service categories.

How We Help

  • Positioning clarity
    Define compelling value propositions that command premium pricing.
  • Scalable sales models
    Build systematic client acquisition that doesn't depend on founders.
  • Service productization
    Package expertise into repeatable, scalable offerings.
  • Growth economics
    Optimize unit economics for profitable, capital-efficient expansion.

Business Services Market Landscape

Understanding the dynamics shaping the business services industry today.

$8.5T
Global Market Size

Business services market expected by 2030

10+
Buying Committees

B2B services decisions now involve 10 or more stakeholders

4.7%
CAGR Growth

Projected industry growth rate through 2030

55%
Digital Influence

Services revenue now influenced by digital channels (up from 42%)

Solutions for Business Services

Specialized go-to-market strategies designed for the unique challenges of business services firms.

Market Positioning & ICP

Define your ideal client profile and craft positioning that differentiates in crowded markets.
  • •
    Data-driven market segmentation
  • •
    Competitive differentiation strategies
  • •
    Value proposition frameworks
  • •
    Account-based targeting models
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Sales Model Design

Build scalable sales systems that move beyond founder-led selling.
  • •
    Sales process optimization
  • •
    Territory and account planning
  • •
    Sales enablement playbooks
  • •
    Performance metrics and KPIs
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Service Productization

Transform custom services into packaged, repeatable offerings that scale.
  • •
    Service packaging frameworks
  • •
    Delivery methodology design
  • •
    Pricing and bundling strategies
  • •
    Productized service roadmaps
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Client Success & Retention

Maximize lifetime value through systematic client engagement and expansion.
  • •
    Client success frameworks
  • •
    Churn prevention strategies
  • •
    Upsell and cross-sell programs
  • •
    NPS and satisfaction tracking
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Pipeline & Forecasting

Implement predictable revenue systems with AI-powered insights.
  • •
    Pipeline health analytics
  • •
    Revenue forecasting models
  • •
    Win/loss analysis
  • •
    Deal acceleration strategies
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Brand & Thought Leadership

Build authority and awareness that generates inbound demand.
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    Content marketing strategies
  • •
    Thought leadership programs
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    Digital presence optimization
  • •
    Speaking and media opportunities
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Common Business Services Challenges

Real scenarios we've solved for business services firms across consulting, advisory, staffing, and specialized service providers.

Revenue Growth Strategy & Cross-Sell

Challenge

A $600M accounting consultancy planned to double revenue in 5 years but projected only 6-10% annual growth. Lack of integration across departments hindered growth, and the firm struggled to effectively reach target segments and convert

Solution

We advised on growth strategy to double the business in 3 years, created market and account segmentation models for data-driven resource allocation, and built a new Revenue Operations strategy with cross-sell prioritization across top 100 accounts.

Outcome

$45M in cross-sell opportunities defined for 2025, plus $22-25M in productivity improvements through enhanced commercial rigor and processes.

Commercial Operations & Enablement

Challenge

A $1.7B strategy consulting firm had declining growth with poor forecast accuracy, limited visibility into revenue data, and fragmented commercial operations. Growth depended on just 10% of sellers with strong commercial skills.

Solution

We created a foundation for business development with target account lists, unified sales processes, and client action-based exit criteria. We launched a Commercial Operations organization, implemented BD playbooks, and introduced pipeline management reporting and Deal Desk processes.

Outcome

20% increase in YoY pipeline generation, 7% increase in bookings with ASP up 27%, 14% improvement in win rates, 17% increase in lead value with 39% closed within 90 days, and 50%+ win rate on assessment deals.

New Logo Acquisition & Partner Strategy

Challenge

A $200M digital consulting firm grew 20-25% through account expansion but missed new logo targets by 30%. The 20-person sales team had farming tendencies, and sales/marketing spend was high with unclear ROI. Management couldn't identify if the issue was top-of-funnel or conversion.

Solution

We assessed new logo motion, created data-driven account selection with whitespace analysis, implemented hunter/farmer specialization, revamped partner strategy with segmentation by vertical, and coached leadership on strategic enablement rather than tactical involvement.

Outcome

$14.4M to $23.8M in new logo bookings uplift potential identified, $16M uplift from optimized resource allocation, and $5M revenue uplift from revamped marketing and channel strategy.

Revenue Growth Office & Scalability

Challenge

WIPFLI, a $590M accounting firm, experienced significant growth but lacked infrastructure for continued expansion. Fragmented systems hindered client-centric approaches, industry offerings weren't aligned with market needs, and operational silos limited efficiency and scalability.

Solution

We established a cross-functional Revenue Growth Office to manage all GTM initiatives with charters, workplans, and execution scorecards. We defined success metrics, developed change management plans, created RACI frameworks for role clarity, and built performance dashboards with KPIs across leading, lagging, and behavioral metrics.

Outcome

7-8% expected productivity uplift from sales enablement, 3-5% expected HC cost improvement from role alignment, plus improved coordination and scalability for sustainable growth.

Insights from Industry Experts

Strategic perspectives on building scalable, profitable business services organizations.
mike-hoffman-headshot-600x600@2x

Mike Hoffman

CEO, SBI Growth Advisory

Services firms that systematize growth-rather than just scale headcount-build defensible competitive advantages and superior margins.
Read CEO insights
john-staples-headshot-600x600@2x

John Staples

Sr. Partner, Talent Practice Lead

The best services firms productize expertise. They move from selling hours to selling outcomes, transforming economics in the process.
Read CRO playbooks
isaac-silverman

Isaac Silverman

CTO

AI enables services firms to predict capacity needs, optimize utilization, and identify expansion opportunities with unprecedented precision.
Learn about SBI Wayforge™

Ready to Scale Your Services Firm?

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