Skip to main content


Because building an elite sales team starts with training high-impact sales managers

Give your frontline sales managers a complete framework, essential skills, and practical tools they need to build, manage, coach, and lead high-performing sales teams.

Download Program Overview

Sales managers are the most important people on your sales team

They’re responsible for hiring the right people, producing sales results, making accurate sales forecasts, coaching middle performers to close more deals, and managing their teams to greater performance.

They directly impact your company’s ability to increase revenue and post consistent profits.

As markets become more competitive and sales cycles lengthen, having skilled, effective sales managers is more important than ever before.

Though your managers are experienced, you've noticed that they aren't effective sales coaches

It’s not their fault. Research from SRG and Selling Power Magazine shows that 73% of sales managers don’t get the training they need to coach a high-performing sales team. So, even though they may have been great sales reps, they never learned how to become successful sales managers.

That’s because skills unique to the sales manager role get left out of more generic training programs.

This is what happens in most sales organizations:

Sales managers typically attend sales training with their teams (a good thing) plus some generic leadership training (also a good thing).

So, they’re getting solid training in some areas, just not the specific sales management training they need to manage a team and drive top-line results.

ven diagram skills overlap v2

That’s why leading global sales organizations choose...


The skills-based training program that gives frontline sales managers a complete framework, essential skills, and practical tools to build, coach, and lead a high-performing sales team.

The High-Impact Sales Manager program focuses on vital sales management skills. It’s a complete system that includes assessment, customization, engaging training, and ongoing reinforcement, so you get the lasting behavioral change that drives results.

Both newly promoted or experienced frontline sales managers can benefit from the highly interactive workshops featuring scenario-based learning, business-specific exercises, and role-playing.

With this sales management training program, you get a consistent approach and common language to align your entire sales organization.

Get lasting behavioral change that drives sales results

The program covers 5 high-impact sales management skill areas:


Sales Coaching

Sales managers learn how to become more effective coaches so that they can boost the performance of their team.

In this program, your sales managers will learn:

  • Managing vs. coaching
  • When to use coaching, and when not to coach
  • Develop your team with a proven coaching process
  • Overcome resistance to coaching


Managing Sales Performance

Sales managers learn how to build a higher-performing team with a system that manages key behaviors that drive sales results.

In this program, your sales managers will learn:

  • Implement a behavior-based sales performance system
  • Establish performance expectations
  • Determine causes of performance gaps
  • Take appropriate management actions
  • Set management priorities


Managing the Sales Pipeline

Sales managers learn how to make more accurate sales forecasts, coach reps to advance opportunities, and unclog their sales pipeline.

In this program, your sales managers will learn:

  • Improve your sales forecasts
  • Create objective pipeline stage criteria
  • Conduct effective pipeline reviews


Sales Leadership

Sales managers learn how to go beyond management to implement their sales vision and motivate their team.

In this program, your sales managers will learn:

  • Create a sales vision.
  • Develop strategies to achieve goals.
  • Improve their decision-making skills
  • Understand the six factors that motivate sales reps
  • Improve their personal leadership abilities


Recruiting & Selecting Sales STARs

Sales managers learn how to recruit and hire sales stars to drive better performance.

In this program, your sales managers will learn:

  • Developing a systematic hiring process
  • Using the STAR profile to define winning sales professionals
  • Conducting effective interviews using STAR questions
  • Avoiding common interview mistakes

This comprehensive training program creates effective sales managers that can drive top-line growth (even in an increasingly competitive market)

— Here’s how —

Sales managers get the skills they need
to lead high-performing teams

Your sales managers learn how to become better sales coaches, improve how they manage sales performance, hire sales stars, and motivate and lead their teams — all essential skills for managing a high-performing sales team.

How your sales managers will benefit...

  • Improve sales results by implementing a behaviorally-based performance management system
  • Learn how to prioritize management actions
  • Produce more accurate sales forecasts
  • Develop the full potential of your team with proven sales coaching techniques
  • Allocate coaching time based on ROI
  • Develop your leadership skills and leadership style
  • Understand what are the motivators for your sales team
  • Consistently hire sales stars.



The training is designed to be both practical and immediately actionable

The High-Impact Sales Manager is skills-based, not theoretical, so your sales managers get practical tools they can apply immediately.

We tailor the curriculum to your business needs with personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges.

The best part is that this program can support your team regardless of your sales process or methodology.

New skills become lasting habits because reinforcement is built-in

Effective sales management training is a process, not a one-time event. If you want training that sticks, choose a program that builds in ongoing reinforcement. The High-Impact Sales Manager program includes post-training reinforcement sessions, job aides, and tools. Instead of getting information that's lost after a couple of weeks, we help you create lasting behavioral change, so you can measurably improve sales performance and reach ambitious goals.

Schedule a Consultation

Busy sales teams benefit from flexible delivery formats

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

Avvo says the High-Impact Sales Manager is...

“the perfect balance of richness of content, accessibility,
cost, and flexibility of what we needed”


Don’t take their word for it. Find out for yourself.

Click below to learn more about our sales management courses:


The results are in.

"The best training I've attended in 20 years of sales.”

We know nothing’s worse than being bored to tears for 7 hours straight. Not only is this
training effective, it's also engaging. Your salespeople will go into the field feeling energized,
excited, and inspired to put new skills into action.

See why participants consistently give this program 5 stars.

Click below to schedule a sales performance consultation:

Schedule a Consultation

Leading sales organizations across industries trust us to train their sales managers because they know...

Sales Readiness Group (SRG) is an industry-leading sales training company. We help improve the performance of sales teams by providing customized, skills-based training programs that produce sustainable behavior change. That’s why Selling Power Magazine has ranked us in their Top Sales Training Companies list for over a decade.

SRG Selling Power - Top Sales Training Companies 2024

"This program helped me turn a corner on my coaching. Our sales are up and my whole team is making quota!”

- Sales Manager, METAGENICS

Schedule a sales training consultation. We'll contact you within 24 hours (or on the following business day).


Fill the form or call 800-490-0715 to schedule a consultation: