SALES COACHING TRAINING FOR B2B COMPANIES

High-Impact Sales Coaching™

Equip your sales managers with the skills, knowledge, and tools they need to maximize their teams' sales performance. Managers learn how to develop a collaborative coaching culture, create customized coaching plans, follow a five-step coaching process, and appropriately allocate coaching time.

Download Program Overview

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The best players don't always make the best coaches.

That's true in professional sports, and it is also true in sales when most sales managers are promoted from the field.

Research from SRG and Selling Power Magazine shows that 73% of sales managers don't get the training they need to coach a high-performing sales team. So, even though they may have been great sales reps, they never learned how to coach.

High-Impact Sales Coaching is a highly interactive program that incorporates scenario-based learning, exercises, and role-plays. The program will benefit both experienced and newly promoted sales managers.

Your Sales Managers will learn how to:

  • Prioritize what skills to coach

  • Decide when and when not to coach

  • Develop a coaching mindset

  • Ask great coaching questions

  • Overcome resistance to coaching

  • Leverage a proven coaching process

  • Allocate coaching time based on ROI

  • Assess when to rescue your reps

Busy sales teams benefit from flexible delivery formats

Virtual Instructor-Led Training

Our live online workshops feature highly engaging facilitators, limited class sizes, and many interactions, such as video, chats, polls, exercises, breakout room activities, role plays, and group discussions. 

Instructor-Led Training

Classroom-based learning focuses on learning-by-doing through engaging role plays, discussion, exercises, and group interactions.

Digital Blended Learning

SRG’s Collaborative Learning Experience (CLX) digital training platform is the answer for sales organizations that need engaging, scalable, and customizable training.

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

We Powerful Sales Coaching Tools

Provide sales managers with a powerful set of sales coaching tools and job aids to drive better sales team performance

The Sales Coaching Toolkit helps managers:

Consistently coach, develop manage their sales reps

Quickly assess your sales team on 24 key selling behaviors

Create customized sales coaching plans

Improve compliance and quality of coaching

Now Available for SalesForce.com

The Sales Coaching Toolkit is now available as a Salesforce.com App, providing its functionality as a seamlessly integrated suite of tools within Salesforce.com.  Salesforce.com users also get enhanced reporting functionality and dashboards to improve their sales coaching's compliance and quality.

Content is customized, so the training is highly relevant for real-work challenges

"What really stood out is that they were able to speak our lingo and understand our business before we even signed a contract.” — Audi Cathcart, Lingraphica
Unlike disappointing off-the-shelf or "canned" trainings, we tailor the curriculum to your business needs and your unique sales culture to provide the best sales training for your organization.

Get personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges.

Schedule a Consultation

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Easy-to-use skill models make new skills effortless to apply and adopt in the field

“I learned things I can actually use in my daily sales work.” — Wencor Group

High-Impact Sales Coaching is skills-based, not theoretical, so your sales managers get practical tools they can apply immediately. We tailor the curriculum to your business needs with personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges. The best part is that this program can support your team no matter what sales process or methodology you use.

New skills become lasting habits because reinforcement is built-in

Effective sales management training is a process, not a one-time event. If you want training that sticks, choose a program that builds in ongoing reinforcement. The High-Impact Sales Manager program includes post-training reinforcement sessions, job aides, and tools. Instead of getting information that's lost after a couple of weeks, we help you create lasting behavioral change, so you can measurably improve sales performance and reach ambitious goals.

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The results are in.

"The best training I've attended in 20 years of sales.”

We know nothing’s worse than being bored to tears for 7 hours straight. Not only is this

training effective, it's also engaging. Your salespeople will go into the field feeling energized,

excited, and inspired to put new skills into action.

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“The training kept us involved and engaged in the discussion by using surveys and the chat boxes. If felt much more interactive than the typical webinar!”

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“The facilitator held my attention and made me want to learn what he was teaching. It didn't feel like a lecture. It was engaging.”

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“The facilitator made everyone feel welcome and comfortable to participate and open up during role-plays.”

See why participants consistently give this program 5 stars.
Click below to schedule a program consultation:

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The training works too

After working with SBI...

“exceed our sales goal by $1.7M”

I did on-site training the year before with another vendor, and it didn’t have the same impact as the SRG training. We exceed our annual sales goal by $1.7M... It absolutely impacted our sales growth.”

— Tom Monette, MEDTOX

“things people learned are being used”

“Since the trainings, we have continued the learning process through homework and reinforcement. We can see that the things people learned from SRG, especially about coaching and managing performance, are being used.”

— Paula Grace, RingCentral

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

Trusted by Over 100 Companies Worldwide

 
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Train-the-Trainer

If you have a large sales organization, an internal training department, or are rapidly growing, the High-Impact Sales Coaching program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver this sales coaching training, including how to facilitate the program virtually.

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SRG Selling Power - Top Sales Training Companies 2024

Leading sales organizations across industries trust us to train their sales teams because they know the Sales Readiness Group (SRG) is an industry-leading sales training company.

Our skills-based training programs produce sustainable behavior change. That’s why we’ve ranked on SellingPower Magazine’s Top Sales Training Companies list for over a decade.

We’ve trained teams in multiple industries, including Life Sciences, Technology, Financial Services, Professional Services, and Manufacturing.

Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn
them into top performers.

Schedule a consultation. We'll contact you within 24 hours (or on the following business day)