Coaching & TrainingThat Transforms Performance

Accelerate leadership development and team performance with executive coaching and customized training programs that drive measurable behavior change and lasting results.

Leadership is learned, not inherited.

Your growth trajectory is directly tied to the capability of your leaders and teams. Traditional training checks a box but rarely changes behavior. Generic coaching lacks the commercial rigor your business demands. In today's environment, where AI reshapes roles and markets shift overnight, your people need more than development-they need transformation that drives revenue impact.

The Challenge

  • Generic programs
    Off-the-shelf training doesn't address your specific challenges.
  • Behavior doesn't stick
    Initial enthusiasm fades without structured reinforcement.
  • No measurable ROI
    Hard to connect development spend to business outcomes.

What You Need

  • Commercial focus
    Coaching tied to revenue goals and business strategy.
  • Proven methodology
    Frameworks tested with hundreds of high-growth companies.
  • Behavior change
    Sustainable performance improvements that compound over time.
  • Scalable programs
    Build internal capability while driving immediate results.

Real-World Impact

The best players don't always make the best coaches.

That's true in professional sports, and it is also true in sales when most sales managers are promoted from the field.

Research from SBI (SRG) and Selling Power Magazine shows that 73% of sales managers don't get the training they need to coach a high-performing sales team. So, even though they may have been great sales reps, they never learned how to coach.

High-Impact Sales Coaching is a highly interactive program that incorporates scenario-based learning, exercises, and role-plays. The program will benefit both experienced and newly promoted sales managers.

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Strategic Revenue Growth Solutions

Build comprehensive strategies that drive sustainable growth and competitive advantage through proven methodologies and data-driven insights.

Virtual Instructor-Led Training

Our live online workshops feature highly engaging facilitators, limited class sizes, and many interactions, such as video, chats, polls, exercises, breakout room activities, role plays, and group discussions.

Instructor-Led Training

Classroom-based learning focuses on learning-by-doing through engaging role plays, discussion, exercises, and group interactions.

Digital Blended Learning

SBI's Collaborative Learning Experience (CLX) digital training platform is the answer for sales organizations that need engaging, scalable, and customizable training.

All programs are based on SBI's proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

Explore Our Training Programs

Browse by category to find the right fit for your team and motion. Each program combines proven methodologies with practical application to drive measurable performance improvements.

Sales Training

We train sales teams in multiple industries including Life Sciences, Technology, Financial Services, Professional Services, and Manufacturing. Get actionable insights to improve sales performance across your organization from Sales Reps to Sales Managers.

What It Is

Sales training encompasses systematic skill development programs that equip sales professionals with the techniques, frameworks, and confidence needed to engage buyers effectively and close deals consistently. From foundational selling skills to advanced negotiation tactics, these programs address the full spectrum of capabilities required for modern B2B sales success.

Why It Matters

Without proper training, sales teams rely on individual instincts and inconsistent approaches, leading to unpredictable results and missed opportunities. Research shows that organizations with formal sales training programs achieve 15-25% higher win rates, 40% faster ramp times for new hires, and significantly better customer retention. In competitive markets where buyers are more informed and demanding, trained sales teams have a decisive advantage.

AI-Era POV

Modern sales training combines proven methodologies with real-world application, incorporating role-plays, scenario-based learning, and continuous reinforcement. The most effective programs are customized to your specific sales motion, buyer personas, and business objectives, ensuring immediate relevance and practical application in the field.

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Sales Management

Sales managers are the most important people on your sales team

They're responsible for hiring the right people, producing sales results, making accurate sales forecasts, coaching middle performers to close more deals, and managing their teams to greater performance.

They directly impact your company's ability to increase revenue and post consistent profits.

As markets become more competitive and sales cycles lengthen, having skilled, effective sales managers is more important than ever before.

What It Is

Sales management training equips leaders with the frameworks and skills needed to hire effectively, coach consistently, manage performance objectively, and develop teams strategically. This goes beyond basic people management to address the unique challenges of leading revenue-generating teams in complex B2B environments.

Why It Matters

Sales managers are the most critical leverage point in any sales organization. Research shows that manager effectiveness accounts for up to 80% of team performance variance. Yet most organizations promote top performers into management roles without providing the training needed to succeed. The result is frustrated managers, underperforming teams, and missed revenue targets. Effective manager training can improve team quota attainment by 20-40% within 6 months.

AI-Era POV

Modern sales management training combines coaching methodologies, performance management frameworks, and strategic leadership principles. The most effective programs include scenario-based learning, peer coaching exercises, and tools that managers can immediately apply with their teams. Post-training reinforcement ensures that new behaviors stick and compound over time.
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Sales Strategy

What It Is

Sales coaching involves systematic, ongoing development conversations that help sales professionals improve specific skills, overcome challenges, and achieve higher performance levels. Effective coaching goes beyond generic advice to provide personalized guidance based on individual strengths, development areas, and current opportunities.

Why It Matters

Coaching is the highest-leverage activity managers can perform, yet it's often neglected in favor of administrative tasks. Organizations with strong coaching cultures achieve 20% higher quota attainment, better employee engagement, and significantly lower turnover. Without structured coaching, sales teams plateau and fail to develop the advanced skills needed for complex B2B sales. The investment in coaching typically returns 3-5x in incremental revenue within 12 months.

AI-Era POV

Modern sales coaching uses proven frameworks that structure development conversations, tools that make coaching scalable, and metrics that track coaching effectiveness. The best coaching programs include manager training, coaching frameworks, tracking systems, and accountability mechanisms to ensure consistency and sustained impact.
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Customer Success

What It Is

Customer success training develops the skills and frameworks needed to transform customer relationships from transactional support interactions into strategic partnerships that drive mutual growth. This includes onboarding excellence, proactive health monitoring, expansion opportunity identification, and renewal risk mitigation.

Why It Matters

In subscription and recurring revenue models, customer success is the primary driver of profitability and valuation. Organizations with mature CS functions achieve 90%+ retention rates and 120%+ net revenue retention through expansion. Without structured CS training, teams operate reactively, missing expansion opportunities and allowing preventable churn. The ROI of CS training is typically immediate and substantial-10-20% improvements in retention translate to millions in saved revenue.

AI-Era POV

Modern customer success training combines strategic account management principles with proactive health monitoring, data-driven intervention strategies, and value realization frameworks. The best programs include playbooks for common customer scenarios, expansion conversation frameworks, and metrics that connect CS activities to business outcomes.
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Sales Coaching Tools

Powerful sales coaching tools provide sales managers with a powerful set of sales coaching tools and job aids to drive better sales team performance

The Sales Coaching Toolkit helps managers:

Consistently coach, develop manage their sales reps

Quickly assess your sales team on 24 key selling behaviors

Create customized sales coaching plans

Improve compliance and quality of coaching

Relevant for real-work challenges

Content is customized, so the training is highly relevant for real-work challenges.

"What really stood out is that they were able to speak our lingo and understand our business before we even signed a contract."
— Audi Cathcart, Lingraphica

Unlike disappointing off-the-shelf or "canned" trainings, we tailor the curriculum to your business needs and your unique sales culture to provide the best sales training for your organization.

Get personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges.

Customized Training Approach

Tailored to your business needs

Aligned with your sales culture

Real-world scenarios and examples

Practical role-playing exercises

From the Experts

Insights and perspectives from our team of coaching and enablement experts.
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John Staples

Sr. Partner, Talent Practice Lead

The best coaching doesn't just develop skills-it transforms how leaders think about their business.
Read CRO insights
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Mike Hoffman

CEO, SBI Growth Advisory

Leadership development is an investment in enterprise value, not an expense line.
Read CEO insights
tony-erickson-headshot-600x600@2x

Tony Erickson

Sr. Partner, Partnerships

Sustainable performance comes from building capability, not just filling gaps.
View enablement resources

Ready to Develop Leaders Who Drive Revenue?

Speak with an Expert View Enablement Resources