Commercial Strategy

Create value. SBI crafts custom-tailored solutions to boost revenue, streamline operations, and gain a competitive edge. Our approach: to be your strategic partner in developing a commercial strategy that navigates market complexities and ultimately creates greater market value.


Embracing Growth
Through Challenges

Do we have an optimized GTM model?

How are we going to reach the next level of growth?

We are missing our revenue growth and EBITDA targets

Our executive team is misaligned

Creating Greater Market Value

Solutions Offered

Every GTM challenge requires a unique approach. SBI assesses your strategy against the Value Creation Compass to identify opportunity areas and then creates a multi-year value creation plan anchored to strategic best and ongoing systematic execution.

Growth Lever Identification

Growth Lever Design

Revenue Model Design

Revenue Model Design

Go-to-Market Strategy

Go-to-Market Design

Customer Experience (CX) Design

Customer Experience (CX) Planning

Ready to start your value creation journey? 
We will guide you.

A practitioner's POV

We are guided by experience and ready to work as an extension of your team in a side-by-side approach.

Nick Toman

My research is focused on giving CEOs visibility into what competitors are doing alongside how they can apply the research to drive valuation.
EP 2 - Nick Toman
Nick Toman,
SBI Chief Strategy and Product Officer, Challenger Sale Architect

Scott Gruher

My entire mission is to help CEOs and growth leaders to create their commercial strategies and then execute with each functional leader.
Scott Gruher,
SBI President, Consulting

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Get to know more about the
partners that could work next to

Our work,
our guarantee


Facing declining revenue, the organization was being restructured to better meet customer and partner needs.

Estimated revenue uplift

Teradata needed to expedite the rollout of their new GTM (Go-to-Market) model globally, but poor coordination poses new challenges.

Estimated revenue uplift

Commercial Strategy - driven

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