Podcast
Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
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Episode 1:
Engineering SaaS Account Growth: Reversing NRR Decline with Telemetry
- Featuring Nick Toman, Dan Harmeson & Craig Riley
- 5 Feb 26
- 27 min espisode
Key Talking Points:
- The NRR crisis: Why 58% of companies are seeing retention slide despite best efforts.
- The "Usage Consistency" Metric: Why volatility is a better predictor of churn than volume.
- The six natural cohorts: Identifying the specific behavioral clusters from "Explorers" to "Strugglers."
- Engineering growth: How specific "growth features" drive customers into higher-value cohorts.
- Bridging the gap: Using telemetry signals to coordinate AM and CSM plays for expansion.
Episode 1:
The End of the Static Playbook: Building Situational Fluency with AI
- Featuring Ray Makela & Mark Magnacca
- 3 Feb 26
- 38 min espisode
Key Talking Points:
- The "Living Constitution" framework: Why playbooks must be dynamic and accessible in the flow of work.
- The "Jet Simulator" shift: Using AI avatars to build muscle memory without burning leads.
- Scale via DSRs: How Digital Sales Rooms allow sellers to manage "10 fishing poles" instead of one.
- Deliberate coaching: How AI frees managers from administrative burden to focus on high-leverage skill transfer.
- Onboarding velocity: Helping new hires "walk in working" through curated digital streams.
Episode 1:
The "Closer" is a Myth: Why Negotiation Starts at Discovery–Not the Contract
- Featuring Ray Makela & Phil Putnam
- 2 Dec 25
- 36 min espisode
Unpack why negotiation actually begins in discovery—not at the contract stage—and how sellers can replace charm-based tactics with a disciplined, leverage-driven commercial process.
Episode 1:
The Death of Instinct: Why AI is the Only Path to Predictable Growth | SBI Podcast
- Featuring Mike Hoffman & Jeff Kiesel
- 28 Nov 25
- 25 min espisode
Human intuition creates unpredictable revenue. Learn how Restaurant Technologies used AI and micro-segmentation to automate efficiency, redefine talent profiles, and secure double-digit growth.
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