Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode 1:
Engineering SaaS Account Growth: Reversing NRR Decline with Telemetry

  • Featuring Nick Toman, Dan Harmeson & Craig Riley
  • 5 Feb 26
  • 27 min espisode

Key Talking Points:

  • The NRR crisis: Why 58% of companies are seeing retention slide despite best efforts.
  • The "Usage Consistency" Metric: Why volatility is a better predictor of churn than volume.
  • The six natural cohorts: Identifying the specific behavioral clusters from "Explorers" to "Strugglers."
  • Engineering growth: How specific "growth features" drive customers into higher-value cohorts.
  • Bridging the gap: Using telemetry signals to coordinate AM and CSM plays for expansion.

Episode 1:
The End of the Static Playbook: Building Situational Fluency with AI

  • Featuring Ray Makela & Mark Magnacca
  • 3 Feb 26
  • 38 min espisode

Key Talking Points:

  • The "Living Constitution" framework: Why playbooks must be dynamic and accessible in the flow of work.
  • The "Jet Simulator" shift: Using AI avatars to build muscle memory without burning leads.
  • Scale via DSRs: How Digital Sales Rooms allow sellers to manage "10 fishing poles" instead of one.
  • Deliberate coaching: How AI frees managers from administrative burden to focus on high-leverage skill transfer.
  • Onboarding velocity: Helping new hires "walk in working" through curated digital streams.

Episode 1:
The "Closer" is a Myth: Why Negotiation Starts at Discovery–Not the Contract

  • Featuring Ray Makela & Phil Putnam
  • 2 Dec 25
  • 36 min espisode

Unpack why negotiation actually begins in discovery—not at the contract stage—and how sellers can replace charm-based tactics with a disciplined, leverage-driven commercial process. 

Episode 1:
The Death of Instinct: Why AI is the Only Path to Predictable Growth | SBI Podcast

  • Featuring Mike Hoffman & Jeff Kiesel
  • 28 Nov 25
  • 25 min espisode

Human intuition creates unpredictable revenue. Learn how Restaurant Technologies used AI and micro-segmentation to automate efficiency, redefine talent profiles, and secure double-digit growth.

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