Podcast
Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
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Episode 24:
Board Meeting Preparation and Communication
- Featuring Anthony Erickson & JD Miller
- 4 Mar 25
- 19 min espisode
Key Takeaways:
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Strategies to anticipate and prepare for questions or concerns from the board
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Effective ways to communicate information while understanding the limited day-to-day context the board members receive
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Striking a balance between transparency and strategy
Episode 23:
The Power of Predictability to Drive Sustainable Growth
- Featuring Anthony Erickson & JD Miller
- 5 Feb 25
- 18 min espisode
Key Takeaways:
- Game-changing tools and frameworks for improving forecasting reliability.
- Striking the right balance between trusting the numbers and listening to your intuition.
- Prioritizing predictability across all levels of an organization is key to drive alignment.
Episode 22:
The Role of AI in IT and Business
- Featuring Mike Hoffman & Sudhakar Ramakrishna
- 7 Jan 25
- 25 min espisode
Key Talking Points:
- AI integration and its role in Go-to-Market Strategies
- Talent Management and how AI has developed better talent for companies
- Challenges in commercial efficiency and productivity since the pandemic
Episode 21:
Solving Problems with Product-Market Fit
- Featuring Mike Hoffman & Lisa Johnston
- 29 Oct 24
- 26 min espisode
Key Talking Points:
• Where to start in dealing with problems in product-market fit
• How should Sales, Marketing, and Product Management work together
• Warning signs in poor GTM alignment that CEOs should look out for
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