Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode SRG Podcast:
Get Inside the Mind of Your Sellers

  • Featuring Ray Makela & Chasta Bair
  • 11 Feb 25
  • 21 min espisode

Key talking points:

  • Motivation is not a static quality, nor a byproduct of hard work. It requires effort and attention to cultivate.
  • Managers that lead with authenticity pave the way for open and honest communication with their team. 
  • Motivation is never a one-size-fits-all. Use the MOTIVE Framework to uncover your teams’ primary motivators, and understand how they can change over time. 

Episode SRG Podcast:
Navigating the Shift from Manager to Sales Coach

  • Featuring Ray Makela & Jeffrey Cordes
  • 23 Jan 25
  • 22 min espisode

Key Takeaways: 

  • Coaching Drives Results: Effective coaching boosts individual growth and team performance, helping teams exceed quotas. 
  • Shift from Management to Coaching: Managers must focus on coaching for development, not just managing tasks, to build high-performing teams. 
  • Prioritize Coaching and Feedback: Make time for coaching and ensure feedback is a two-way process for continuous improvement. 
  • Address Issues Early and Celebrate Wins: Tackle uncoachable behavior early and celebrate small successes to boost morale and reinforce coaching value. 

Episode SRG Podcast:
Navigating the Paradox of Innovation in Sales with AI

  • Featuring Ray A. Makela & Dr. Howard Dover
  • 27 Sep 24
  • 25 min espisode

Key talking points:

  • Understanding the paradox of innovation in sales and the challenges of adopting new technologies.
  • Balancing efficiency and effectiveness in sales with the help of AI.
  • Exploring the potential of AI to enhance sales conversations and boost productivity.
  • Highlighting the critical role of business acumen and human skills in the age of AI.

Episode SRG Podcast:
Enhancement of Sales Training through Innovative Methods

  • Featuring Ray A. Makela, Adam Clay & Stefanie Boyer,
  • 27 Sep 24
  • 39 min espisode

Key talking points:

  • Enhancing Sales Training: Utilizing AI to provide scalable, automated role-play scenarios for realistic practice.
  • Improving Conversational Skills: Addressing global challenges in conversation design with consistent, qualified feedback from AI.
  • Increasing Sales Effectiveness: Customizing training to fit business contexts, reducing ramp-up time, and boosting conversion rates.
  • Innovative Learning Methods: Integrating learning science and game mechanics for engaging, practical, and beneficial sales training.

What’s next?

  • Air Date

    Guest

    Abstract

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